UK – Unilever has introduced SmartSeries, its first fabric care line specifically designed for auto-dose washing machines.
The SmartSeries lineup features Persil SmartSeries Auto Dose and Comfort SmartSeries Auto Dose, available in 1.4L pouches, providing 51 washes for the detergent and 46 for the conditioner.
The range uses PRO-Cision technology, powered by AI and robotics, to simulate thousands of scenarios for optimal fluid dynamics in auto-dose reservoirs.
Unlike traditional detergents, which thicken and clog narrow pipes at high temperatures, this formula stays stable, prevents residue buildup, and ensures precise dosing for effective stain removal.
The fragrance system is also engineered for longevity despite repeated heating cycles.
Unilever collaborated with Samsung, integrating real machine-cycle data on load weight, fabric type, and soil levels to refine the formulation and develop spill-proof packaging.
The Persil SmartSeries “Advanced Clean” non-bio variant includes 15–30% anionic surfactants, 5–15% non-ionic surfactants, and under 5% phosphonates alongside perfume, soap, optical brighteners, and benzisothiazolinone.
Meanwhile, the Comfort SmartSeries “Azure Bliss” version features 5–15% cationic surfactants, less than 5% non-ionic surfactants, perfume, and fragrance elements such as alpha-isomethyl ionone, citronellol, dimethyl phenethyl acetate, eugenol, linalool, linalyl acetate, pogostemon cablin oil, terpineol, tetramethyl acetyloctahydronaphthalenes, plus benzisothiazolinone.
Auto-dose machines are in 14% of US households now, projected to reach 20% by 2030, driving demand for compatible products.
Initially exclusive to the UK, the duo promises advanced cleaning, anti-clogging performance, and long-lasting freshness when poured into the auto-dose drawer and used per machine instructions.
Last year, Unilever marked a major milestone with the resounding success of Wonder Wash, its biggest home care launch to date under brands like Dirt Is Good, OMO, Persil, and Surf Excel.
Introduced in April 2024 for 15-minute wash cycles, Wonder Wash addressed the need for fast cleaning of everyday soils like sweat and dust, which impact 70% of clothing.
Within 20 months, it expanded to 20 markets, becoming Unilever’s quickest-growing home care innovation.
The product appealed to 80% of consumers in key regions running weekly quick cycles, propelling OMO to the top spot in liquid detergent among pre-family households, Gen X, and empty nesters in the UK, France, and Turkey.
