DS Smith, an International Paper company, was recognized at the Shop! D-A-C-H Awards 2026 for its innovative, sustainable and impactful point-of-sale solutions. On June 16th, the leading global provider of sustainable, fibre-based display and packaging solutions, was once again honoured for three Point-of-Sale (POS) concepts across different award categories. The judging criteria focused on design, functionality, brand presentation, and sustainability.
Experience Placement “Display F1 Car”
Gold Winner in the Beverages & Tobacco Category
With the “Display F1 Car” experience placement, DS Smith created an eye-catching XXL sales display for beverage cans. A striking replica race car made from recycled corrugated cardboard delivers maximum visual impact and attracts attention from a distance. The products themselves are presented on Euro pallets (a standardized wooden shipping pallet) positioned beneath the vehicle. Despite its scale, the display features compact shipping dimensions, excellent stability, and a logistically friendly design, making it both effective and highly practical.
HiPP “Herzchenschale Display”
Gold Winner in the Food, Everyday Consumer Goods & Confectionery Category
For the relaunch of the Herzchenschale Display (HiPP Heart Bowls), DS Smith developed a premium and engaging display and concept that is designed to encourage children to explore and interact with the brand at the point of sale. The display’s standout feature is a colourful wooden play kitchen, integrated in cooperation with small foot GmbH & Co. KG. Once the promotion has ended, the display, which is made from recyclable paper-based materials, can be fully recycled through the paper waste stream, supporting a circular approach to resource use.
COMPO „Aqua Depot Display”
Silver Winner in the Home, DIY & Garden Category
To support the launch of the new Aqua Depot product range, which includes liquid fertilizers among its offerings, DS Smith’s design team developed a custom-designed concept: an oversized watering can with a zinc-effect finish that serves as the display’s central eye-catcher. Made entirely from recycled paper-based materials and designed to fit on a quarter pallet, the display combines strong shelf impact with efficient use of retail space. A freely suspended water droplet beneath the spout visually reinforces the campaign message: “Help Save Water.”
Awards Highlight DS Smith’s Innovative Strength
“Being recognized once again with three award-winning solutions following last year’s success is a strong endorsement of our approach,” said Dr. Jürgen Bundschuh, Sales, Marketing & Innovation Director at DS Smith Germany & Switzerland.
“It demonstrates our commitment to continually developing innovative, impactful and sustainable POS concepts that resonate with award juries, brand owners and retailers alike. Our projects showcase creative brand experiences at the point of sale, always with a clear focus on circular, fibre-based materials and solutions that engage and inspire consumers.”
DS Smith is committed to continuously advancing its packaging and display solutions while actively supporting the transition to a circular economy. The company’s focus is on sustainable design, the use of recyclable materials and the development of innovative concepts that meet the evolving needs of the retail landscape.
