Salt Lake City, UT — International PaperBox, a custom folding carton and paper box manufacturer based in Salt Lake City, Utah, has appointed Jim Caro as General Manager. In this role, Caro will oversee daily operations and guide the company’s long-term strategic direction as it continues to expand its manufacturing capabilities and market presence.
Owners Wade and Kay Holbrook remain actively involved in the business, with Wade continuing to provide strategic guidance and Kay serving as CFO. Caro’s appointment strengthens the company’s leadership team and reinforces its focus on quality, efficiency, and customer service.
“International PaperBox has always been built on strong customer relationships and a commitment to doing things right,” said Wade Holbrook, founder and owner. “Jim’s hands-on experience and leadership make him a great fit as we continue to grow and build on that foundation.”
Caro brings more than three decades of experience in folding carton and packaging manufacturing. He began his career with All Packaging Company in 1994, working directly with equipment and production processes and developing a deep understanding of high-quality carton manufacturing. He later advanced into leadership roles, including overseeing the company’s Salt Lake City operation, where he helped expand production capabilities, improve workflow, and drive significant sales growth.
In his new role, Caro is working closely with leadership and production teams to enhance operational performance, streamline processes, and support continued growth. The company is also pursuing ISO certification and FSC certification to strengthen quality systems, consistency, and its commitment to responsible packaging practices.
“International PaperBox has excellent people, strong capabilities, and a significant opportunity ahead,” said Caro. “My goal is to build on what the team has created, strengthen operations, and help position the company for its next phase of growth.”
International PaperBox serves brands and product companies with custom folding carton manufacturing, including precision printing, die cutting, specialty coatings, and high-quality folding and gluing. With Caro joining the leadership team, the company is focused on expanding its capabilities, improving efficiency, and delivering high-quality packaging solutions with the service and flexibility customers expect.
