Hershey’s Kisses is teaming up with The Pokémon Company International for another special-edition collection — and this year, things are getting a little villainous.
Fans can collect 151 Poké Ball foil designs in addition to 10 new foils, inspired by the beloved antagonists in the Pokémon world, Team Rocket.
In celebration of 30 years of Pokémon, the collection introduces a new narrative-driven experience, where Team Rocket is on a mission to steal every Hershey’s Kisses foil design — and they’re not keeping it a secret.
“Pokémon brings people together in ways few brands can — and that same joy of discovery lives in Hershey’s chocolate,” said Carly Andrews, Associate Brand Manager at The Hershey Company (NYSE: HSY). “With 151 Poké Ball foils and the addition of Team Rocket foils, this year’s collection delivers our most fun, collectible Pokémon release yet.”
A Collectible Experience That Goes Beyond the Wrapper
Fans can follow along as the story unfolds across social, centered on the challenge of collecting all 151 Hershey’s Kisses chocolates before Team Rocket does.
Earlier this month, Team Rocket temporarily took over Hershey’s Instagram, posting in-character content about their ongoing hijinks and attempts to steal Hershey’s Kisses chocolates. In addition, on May 12, Pokémon fans and families can scan the QR code on each pack to visit a digital collection hub — a place to track finds, follow the story and enter for a chance to win exclusive prizes.
Available in 9-oz share packs and 28-oz party bags at participating retailers nationwide, each of the Hershey’s Kisses chocolates collected becomes part of the fun, turning everyday chocolate moments into a shared experience rooted in fandom, play and discovery.
More Ways to Play from the Hershey Company
This summer, Pirate’s Booty is bringing Pokémon fun to snack time with Pikachu-shaped puffs and three unique pack designs. Each pack will include a different “Who’s That Pokémon” challenge and access to downloadable activities for the whole family.
This partnership brings together Pokémon and Pirate’s Booty’s better-for-you credentials — making back-to-school season more exciting for both kids and parents.
