- Historical Partnership: Vinsak Group has had a long association with Rotatek, from 1996 to 2013 and then again from 2020 onwards.
- Sales Achievements: Over 100 Rotatek presses sold, including highly complex configurations. A notable example is a 120-foot-long machine with 17 units (offset, flexo, digital, screen printing, die cutting, and sheeting) that enhanced productivity by 5 times and reduced production costs by 40%.
- Ownership Transition: In 2023, Rotatek was owned by a Spanish PE firm, which operated it commercially but lacked investment in R&D, new software, and advanced production methods.
- Acquisition Details: In July 2023, Vinsak Group acquired Rotatek’s productive unit, patents, technical knowledge, and team. All employees were retained, and no redundancies were made.
- Technical Team: The core technical team remains intact, supporting over 1800 machines worldwide, including some up to 30 years old.
- Integration Efforts: Vinsak is integrating Rotatek into its business policies and ethos, upgrading systems, processes, infrastructure, and adding around 10 new professionals.
- Business Transformation: Led by Dr. Gita Bajaj, this transformation includes a 15,000 sq ft expansion to increase production capacity.
- Leadership Continuity: Rotatek CEO Mario Gamez continues to lead the company, now as a shareholder, ensuring stability and confidence.
- Financial Oversight: The Group CFO based in the UK oversees financial aspects and European compliance.
- Sales Strategy: The global sales structure has been revived, with strengthened distributor networks in Germany, Italy, Portugal, France, the UK, and new distributors in Thailand, Vietnam, and Japan. North American distribution is under development.
- Technical Innovations: Planned launches include the Universal 850 in 2024 for Pharma and Carton markets and a revamped Brava Semi rotary press for Labels in 2025, to be showcased at Label Expo in Barcelona.
- Customer Focus: Vinsak and Rotatek will continue to develop bespoke solutions based on feedback from converters and label printers worldwide.
- Sustainability and Security: Focus on developing machines with minimal carbon footprint and advanced security printing solutions to combat counterfeiting and environmental degradation.
This comprehensive integration and innovation strategy highlight Vinsak’s commitment to driving Rotatek’s future growth and technological advancement.