- Investment and improvements in ACTEGA in Brazil’s speciality inks and coatings production processes ensure fast-paced market requirements can be met.
- ACTEGA in Brazil’s dedicated approach to high-quality customer service ensures ACTEGA is perfectly positioned to support local demands.
ACTEGA, manufacturer of specialty coatings, inks, adhesives and sealing compounds with a focus on the packaging and print industry, continues to define high standards for its customers within Brazil’s fast-growing market by striving for excellence and innovation. Through its highly efficient response to customer needs and requirements, ACTEGA is becoming a market leader in the specialty inks and coatings segments in Brazil.
As a manufacturer of specialty inks for over 22 years, the division has been producing inks with high-quality raw materials that provide a good balance of performance and functional capabilities. The improvements made to its laboratories and logistical processes and recent investments in state-of-the-art manufacturing equipment has ensured that ACTEGA can deliver the high-quality products needed whilst keeping up with the fast-paced, often high volume, market demand. Additionally, the ink release department has undergone several changes to create a working standard that eliminates nearly all errors in the colour assessment process, significantly increasing customer satisfaction around colour shading.
The increased demand for cardboard packaging in recent years has had the greatest impact on the need for specialty inks in Brazil. One of the most sought-after offerings alongside the inks themselves is the need to provide hands-on customer support, which includes specialized technical support and analytics. In ACTEGA, customers have access to a qualified technical team to solve issues related to the print process or for the development of new products, which has made a substantial difference in the customer experience.
Edgar Fernandes, Business Line Manager Paper & Board for South America, explains, “This service carries heavy importance for our customers. We offer product recommendations, application advice and direct support on site when using the presses. We continuously adapt to the needs of our customers and therefore, have the ability to produce inks that meet customers’ exact requirements. For example, a customer asked us to create faster drying inks, without compromising the quality or reducing the delivery speed. Our expert team was able to meet this request, seamlessly. We are also extremely proud that our inks and coatings not only enable flexible and fast production, but also guarantee the highest quality standards. Moreover, our product safety experts have enabled us to meet the stringent requirements of some of the most sensitive industries.”
Another Brazilian market demand, which ACTEGA is tackling, is the need for sustainable products. Earlier this year, ACTEGA launched its range of sustainable, water-based overprint varnishes, ACTGreen® Sustainable Coatings, to the Brazilian market. As part of ACTEGA’s commitment to supporting a more sustainable future in the printing industry, this portfolio was developed for the use on folding carton, publications and commercial prints.
Edgar Fernandes concludes, “As we welcome 2023, we will continue to focus on our customers in order to support them in the best possible way. Our thinking and actions are driven by the development and supply of compliant, high-quality product solutions. As such, we focus on sustainability without losing sight of the attractiveness and functionality of packaging. We will continue to help our customers save cost and optimize both products and processes.”