EcoCushion Paper was started in June 2021 to offer a paper substitute for plastic bubble wrap. In a span of a year, the company has bagged clients like Westside, Nestle R&D, 1MG as well as other 2,000 small and medium businesses.
“I found the product!” Mahesh Agarwal (62) exclaimed when, after months of struggle, he finally found a substitute to plastic bubble wrap.
“Our father has a very innovative mind and he is the one often coming up with many ideas but this time his idea caught everyone’s attention in our family,” says Varsha Agarwal who, along with her father and brother Naman Agarwal, runs EcoCushion Paper based out of Navi Mumbai.
New beginnings
For 40 years, Mahesh had worked along with his cousins in a family business in Delhi. However, during the pandemic, Mahesh had to move to Mumbai to be with his children.
It was during the process of relocation in 2020 that Mahesh observed the amount of plastic that was being used as protective packaging.
“There was plastic everywhere around the floor,” Varsha says, adding, “We all know plastic is harmful for the environment but when we saw the amount being used just for vacating our house, and how much problem it would pose to the environment, we were bound to contemplate on the overall use of plastic everyday by everyone around us.”
The incident gave Mahesh a reason to start a business again in his retirement age and he started researching.
“Our father was sure that he would find a solution to reduce plastic waste. We moved to Mumbai and he spent initial six to eight months in the research after which he came up with an idea of making honeycomb paper wrap as a substitute for plastic bubble wrap,” says Varsha.
Honeycomb paper wrap is not new to the Indian market and there are thousands of retailers and resellers selling imported paper wraps. However, what makes EcoCushion stands out is that the company has in-house manufacturing and it caters to the smallest orders of the small businesses which otherwise is not the case in the industry, Varsha says.
The company was launched in June 2021.
Source : Your Story