Reflex Group exhibited at Packaging Innovations at the NEC Birmingham on 11–12 February, welcoming a wide range of existing and prospective customers from across multiple sectors. The two-day event provided an opportunity for Reflex to demonstrate the breadth of its integrated labelling and packaging capabilities, alongside its ongoing commitment to sustainability and innovation.
The Reflex stand brought together solutions from across the entire Group, including self-adhesive labels, linerless labels, flexible packaging and cartonboard packaging. Visitors were able to explore how Reflex delivers a complete end-to-end solution, from design and prototyping through to finished packaging, tailored to the needs of brands operating in highly competitive markets.
A key highlight on the stand was Reflex’s patented Stereo Labels™ technology – labels printed on both sides of the liner which can reduce liner waste by up to 50%. The technology attracted significant interest from companies seeking practical ways to reduce material usage and improve environmental performance without compromising functionality.
The exhibition also marked the official launch of Reflex-Ultrarap™, an innovative pallet wrap system from Reflex’s packaging solutions division. Featuring a handheld dispenser loaded with 100% recyclable stretch film, Reflex-Ultrarap™ is designed to help businesses reduce the amount of plastic and cardboard entering the supply chain, increase operational efficiency and protect the health and safety of their employees in pallet dispatch operations.
“Packaging Innovations is always an important date in the calendar for us,” said Claire Stringer–Phillips, Head of Marketing, Reflex Group. “It provides the perfect platform to demonstrate not only the breadth of our capabilities, but how we are actively rethinking packaging to make it more efficient and more sustainable. The response to Stereo Labels™ and the launch of Reflex-Ultrarap™ shows that businesses are looking for solutions that deliver both performance and measurable environmental benefits.”
After two busy and successful days, the event concluded on a high note for the Reflex team, who were awarded “Most Sustainable Stand” from over 500 exhibitors. The award recognises Reflex’s ongoing commitment to driving sustainability across the packaging industry.
The recognition reinforces Reflex Group’s long-term ambition to become the world’s most sustainable packaging company, underpinned by continued investment, innovation and collaboration with customers across global markets.
