VPK UK & Ireland, part of VPK Group, is officially introducing its new Eight-Step Solution Cycle, an innovative approach designed to help businesses enhance packaging at every stage, from concept to continuous improvement.
In an industry where efficiency, sustainability, and adaptability are more critical than ever, VPK’s framework provides a practical, creative, data-driven approach to packaging development. Each step in the cycle ensures that packaging solutions are not only fit for purpose today but also future-proofed for evolving customer needs and regulatory demands.
Adam Platts, Sales and Marketing Director, VPK UK & Ireland, said: “The Eight-Step Solution Cycle reflects our commitment to delivering more than just packaging for our customers. It’s about providing businesses with a systematic, results-driven approach that enhances efficiency, reduces waste, and improves long-term sustainability efforts.”
“From helping brands transition to more sustainability focused practices to improving supply chain resilience, this approach ensures that every packaging decision adds real value. We’re here to make packaging better, more efficient, and future-ready with our tailormade solutions.”
VPK’s Eight-Step Solution Cycle is a structured approach designed to transform packaging into a strategic business advantage.
The process begins with Discover, where VPK analyses market trends, consumer insights, and sustainability drivers to identify key opportunities. In Identify, customer needs are assessed in detail to create tailored, high-performing solutions. The Create phase then develops innovative, functional packaging that meets brand, operational, and sustainability goals.
Before full production, the Validate stage rigorously tests packaging for durability, efficiency, and compliance, ensuring it meets industry standards. The Produce phase delivers high-quality, consistent manufacturing at scale, followed by Supply, where logistics and inventory management are optimised to streamline operations.
Beyond production, VPK’s Support phase provides ongoing technical expertise, market insights, and customer assistance to maintain packaging performance. Finally, Enhance ensures continuous improvement, refining solutions to drive cost-efficiency, sustainability, and adaptability in a changing market.
