A recent study by Metsä Board, verified by the IVL Swedish Environmental Research Institute, reveals that switching to Metsä Board’s fresh fibre paperboards can reduce the carbon footprint of beautycare and cosmetic packaging by over 50%.
The life cycle assessment compared Metsä Board’s folding boxboard to solid bleached board (SBB) and other European market grades, demonstrating significant environmental benefits.
The carbon footprint reductions are attributed to Metsä Board’s use of fossil-free energy and lightweight yet durable paperboards. These materials maintain high performance while supporting sustainability goals. Anne Uusitalo, Product Safety and Sustainability Director at Metsä Board, emphasized the importance of verified data in helping brands make impactful decisions.
With packaging contributing significantly to Scope 3 emissions, Metsä Board provides detailed carbon footprint information and life cycle assessments to assist beautycare brands in achieving their sustainability targets. This initiative follows similar assessments for pharmaceutical packaging, reinforcing Metsä Board’s commitment to reducing environmental impacts across industries.
