By Sushant Gaur – CEO, Adeera Packaging Pvt Ltd
The global trend towards sustainability and environmentally friendly solutions has significantly impacted various industries, with packaging being no exception. Increasing concerns about plastic pollution and environmental degradation have led consumers and businesses to seek alternative packaging options. In this context, the buzz for sustainability has become an increasingly influential ethos for the packaging industry as brands are moving towards more eco-friendly options. According to Mordor Intelligence, the Indian packaging industry is projected to register a CAGR of 12.60% during the forecast period 2022-2027. The report also highlights the significant increase in packaging demand in India, particularly in the processed food, personal care, and pharmaceutical sectors, due to the rapid growth of consumer markets.
As the famous saying goes, “what catches…will sell”, it is true that one of the first things we notice when exploring options is the packaging of the product. We often find ourselves ordering and buying things with what resonates with us from the outside of the package. With the rising demand for recyclable and eco-friendly packaging options, the paper bag market has experienced significant growth in the modern era. According to IMARC, the Indian paper bag market is expected to reach $942.6 million by 2028, with a CAGR of 5.08% during the forecast period from 2023-2028. So, let’s delve into the key factors driving the growth of the paper bag market and the advantages they offer over traditional plastic bags.
Factors Boosting the Paper Bag Market
The Environmental Impact of Plastic Bags: The impact of plastic bags on the environment has become a growing concern despite their convenience and affordability. Plastic bags, which do not biodegrade, contribute to pollution in landfills and oceans. They pose a threat to wildlife, clog waterways, and generate greenhouse gas emissions during production. As a result, there has been a search for more environmentally friendly alternatives, leading to the increased popularity of paper bags.
Consumer Demand for Eco-Friendly Packaging: The demand for eco-friendly packaging has risen due to consumers’ heightened environmental awareness. People actively seek out environmentally friendly options and are willing to pay more for products packaged in sustainable materials. The growing preference for paper bags reflects this change in consumer behavior. To align with customer values and preferences, businesses are incorporating paper bags into their packaging strategies.
Government Regulations and New-age Organizations: To encourage the use of environmentally friendly packaging, governments and regulatory organizations worldwide have established rules limiting or prohibiting single-use plastic bags. These regulations have compelled businesses to seek alternatives such as paper bags, including gusseted paper bags, butter paper bags, pharmacy-printed paper bags, and kraft paper bags, which have emerged as popular options. Additionally, manufacturers producing paper bags of the highest quality have prioritized using 100% plastic-free water and oil barriers, incorporating heat-sealed features to encourage the adoption of sustainable packaging solutions.
Advantages of Paper Bags
Paper bags provide a number of advantages over plastic bags. Firstly, they are biodegradable and compostable, which means they decay naturally without leaving hazardous residue. This feature addresses the issue of garbage accumulation while minimizing the impact on ecosystems. Additionally, paper bags can also be easily recycled, contributing to the circular economy and lowering the need for virgin materials. They are also less likely to shatter and more durable than plastic bags, making them suited for carrying more significant items. Moreover, paper bags can also be customized with appealing designs, increasing brand awareness and client appeal.
Eco-friendly packaging: Paving the way for Plastic Bag market
The increased demand for paper bags has resulted in significant growth in the market. Manufacturers are investing in increasing manufacturing capacity, developing new designs, and improving paper bags’ overall quality and durability. The market has shifted away from classic brown bags and towards more aesthetically pleasing and functional designs catering to a wide range of consumer tastes. Furthermore, advances in manufacturing technologies have reduced the cost of paper bags, making them a feasible option for enterprises in a variety of industries.
The paper bag market is bound to continue growing. The rising emphasis on sustainability, governmental support, and changing consumer expectations will fuel demand for environmentally friendly packaging solutions. The market will undoubtedly see additional material and design innovation, making paper bags more versatile and efficient. The paper bag market will remain significant in the packaging industry as businesses and consumers recognize the need to lower their environmental imprint.
Source : TOI