North Eastern Handicrafts and Handlooms Development Corporation Ltd. (NEHHDC) and the Indian Institute of Packaging (IIP) have recently joined forces through a Memorandum of Understanding (MoU) aimed at revolutionizing the packaging of handloom and handicraft products from the North Eastern region.
The primary objective of this partnership is to enhance the packaging and branding of handloom and handicraft products by adopting eco-friendly and sustainable packaging solutions. By doing so, NEHHDC and IIP aspire to reduce the environmental impact of packaging materials while simultaneously creating packaging designs that captivate consumers.
This collaboration seeks to promote sustainable packaging practices, increase the visibility and marketability of these products, and ultimately empower the artisans and weavers of the region. This MoU represents a significant milestone in their efforts to support the North Eastern handloom and handicrafts industry. Through this collaboration, NEHHDC and IIP will engage in the exchange of knowledge and expertise, enabling both parties to benefit from each other’s insights. This knowledge sharing will extend to various research and development projects related to packaging and branding within the handloom and handicrafts sector.
By leveraging the technical and non-technical assistance provided by IIP, NEHHDC aims to design and develop packaging solutions that showcase the unique beauty and craftsmanship of Northeastern handloom and handicraft products.
Brig. R. K. Singh (Retd.), the Managing Director of NEHHDC, expressed his enthusiasm about the partnership, stating that the signing of the Memorandum of Understanding (MoU) was a significant milestone for them in promoting the North Eastern handloom and handicrafts industry and developing sustainable packaging solutions. He expressed confidence in the ability of NEHHDC, with the support of IIP, to enhance the packaging and branding of their products, minimize their environmental footprint, and create more opportunities for their talented artisans and weavers to showcase their skills.
Source : krishijagran
