James Cropper was part of a contingent of 11 companies giving support to environmental non-profit Canopy, and showing a love for forests by joining the Pack4Good initiative that is focused on transforming paper packaging supply chains and protecting Ancient and Endangered Forests.
Providing truly sustainable and responsible papers and packaging for our customers requires that we rigorously test the fibres we us in our operations, and track the provenance of our supply chain. With the help of the forest mapper from Canopy we can ensure that none of our supplies are from at-risk forests and that we safeguard the environments and communities related to the origin of our paper products.
The scientific community warns that at least 50% of the world’s forests need to be conserved and/or restored by 2030 to ensure global temperature increases stay below 1.5˚C and address the global climate and biodiversity crises. The time is now for companies to show forests some love by taking supply chain leadership.
“From the world’s first technology to upcycle used coffee cups, to the industry leading incorporation of used jeans into fully recyclable paper for packaging – transforming waste into beautiful paper is at the core of James Cropper’s FibreBlend Upcycled Technology mission. We are proud to be part of Canopy’s Pack4Good initiative alongside so many businesses also dedicated to addressing the growing forest footprint of paper packaging. Solutions exist today such as utilising alternative fibres to make strong, attractive, and versatile packaging, while taking pressure off of forests and developing new regenerative supply chains.”
TRICIA HARTMANN, GLOBAL PACKAGING LEAD FROM JAMES CROPPER
Through Pack4Good, James Cropper are among a growing list of brands and packaging suppliers who are helping to make sustainable paper packaging the norm.
With our Rydal Packaging Collection and our eco-designed moulded packaging solution, Colourform, we have been able to deliver game-changing packaging narratives for brands in the beauty, fashion and drinks sector, and also significantly reduce material use through design innovation.
Our ambition is to have a natural balance of fresh and upcycled fibre sources across our portfolio of paper products, and we will continue to explore alternative Next Generation fibres for our operations.
There are now 371 companies with Pack4Good policies demonstrating the type of ‘out-of-the-box’ leadership and innovative thinking that will transform supply chains, scale-up sustainable solutions and protect and manage our forests responsibly.
