The 100% paper design of the charity’s iconic poppy will be available from this year’s Poppy Appeal onwards.
Every year since 1978, red and green papers made at our paper mill are transformed into millions of poppies for the annual Poppy Appeal that continues to provide vital support to the Armed Forces community. Although we are involved each year, we never take for granted what this symbol means to so many families and the country as a whole. Everyone at James Cropper is very proud of our long-standing involvement in the production of the paper poppy, worn the world over as a symbol of respect and remembrance.
STEVE ADAMS, CHIEF EXECUTIVE OFFICER AT JAMES CROPPER:
Working with the Royal British Legion (RBL), and design consultancy Matter, James Cropper is proud to have co-created the poppy which will reduce carbon emissions by 40 per cent. It is free from single-use plastic and can be recycled in ordinary paper recycling collections.
The design is part of the charity’s commitment to reducing single-use plastic in all its activities in a drive to be economical, sustainable, and less impactful to the environment. The new poppy maintains the iconic poppy design and leaf shape and can be fastened with a pin, inserted into a buttonhole, or stick on versions are available.
Marking 45 years of partnership with the RBL, the paper provided for the new design is made from a blend of renewable fibres from responsible sources, 50 per cent of which has been recovered from paper coffee cup production via James Cropper’s CupCycling facility in Cumbria.
With sustainable solutions at the heart of the James Cropper mission, the new poppy contributes to its vision to drive growth of upcycled fibre within the company’s paper products to 50 per cent by 2025: pioneering materials to safeguard our future.
James Cropper’s FibreBlend Upcycled Technology model organises the plethora of fibre blend options available to customers into a clear offer, demonstrating the limitless expertise available to them. From the world’s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging – transforming waste into beautiful paper and packaging is at the core of the FibreBlend Upcycled Technology mission.
The plastic-free poppy will be available for the 2023 Poppy Appeal alongside remaining stocks of the current poppy, which can be returned to Sainsbury’s stores for recycling.
