Crum has spent 11 years at Valpak, most recently at Valpak’s Supplier Data Hub and Insight Platform. His new role complements the launch of Valpak’s Global Data Insights, which is helping brands and retailers to manage packaging obligations, recyclability and EPR costs.
Crum said: “As new packaging regulations come into force around the world, brands and retailers need to be confident that they are meeting their obligations in every market – they need instant visibility and tools to pinpoint data gaps and highlight opportunities for improvement.
“My role is to provide that assurance, making sure that Valpak’s platforms, processes and people deliver trusted data and scalable systems in an increasingly complex data landscape.”
