Visitors to next month’s Paris Packaging Week will discover how a connected packaging workflow can help bring goods to market faster with total confidence in accuracy and consistency, when Esko and X-Rite Pantone demonstrate how their latest solutions ensure ‘right artwork, right color, right first time’.
From 5-6 February 2026, the companies will co-exhibit at the Paris Expo Porte de Versailles (booth M130-132), giving brand owners the opportunity to see first-hand the latest innovations that can accelerate go-to-market – from development and data through to design and dispatch – without compromising on quality, consistency or efficiency.
“Paris Packaging Week is a key event in the calendar, both with its heritage of combining design and innovation and also being one of the first opportunities of the year to showcase our latest advances in packaging solutions,” said Jan De Roeck, Esko Marketing Director. “This year’s event is likely to be even more exciting than usual, as brands and their packaging suppliers are looking for ways to optimize output while minimizing waste with the EPR and PPWR regulations on the horizon.
“We’re excited to showcase how the Esko ecosystem is using agentic AI to supercharge the prepress process and how we bring our customers to the cloud to streamline their end-to-end packaging workflow – from initial concept, design, and material sourcing through to production, regulatory compliance and end-of-life – to help brands meet the evolving demands of today’s market,” said Jan.
The Esko booth will feature WebCenter as its beating heart, the flagship packaging management platform trusted by packaging teams around the globe that streamlines artwork creation, approvals and compliance. “With WebCenter Enterprise, brands have the ability to coordinate sophisticated workflows across distributed global teams, removing friction and reducing time to market by as much as threefold,” said Jan. “At Paris Packaging Week, we will also highlight our latest innovation, WebCenter Go, a solution purpose-built to support expanding brands by simplifying packaging approvals, accelerating product launches, and improving operational efficiency. Designed for fast-moving, high-growth organizations, WebCenter Go offers a streamlined, cloud-based SaaS solution featuring ready-made workflows, configurable checklists, and rapid implementation that enables emerging brands to work together more seamlessly and bring products to market much faster.”
Jan said Paris Packaging Week visitors will also see how Esko Studio brings packaging design to life in 3D, empowering creatives to develop hyper-realistic pack shots, virtual shelves and digital twins that can be used for e-commerce, marketing campaigns and stakeholder approval.
“When it comes to structural packaging, ArtiosCAD continues to set the standard for 2D and 3D design, enabling faster prototyping, highly accurate fit, and seamless collaboration between design and manufacturing teams,” he said. “We will also be showcasing Cape Pack Prime, our advanced new solution for palletization and supply chain optimization, designed to support more informed, data-backed decision-making. By leveraging real-world product models, Cape Pack Prime precisely determines optimal packaging and pallet configurations, reducing costs while helping customers achieve their sustainability objectives.”
With the easy-to-use cloud platform, Cape Pack Prime can create and evaluate palletizing solutions in seconds that drive down costs and make sustainability goals achievable. “With new embedded carbon footprint and cost calculation features, it helps brands and their supply chains balance economic performance with sustainability goals, empowering packaging teams to achieve both profit and planet-friendly results,” said Jan.
X-Rite Pantone will use its attendance at the event to emphasize and reinforce the critical role of maintaining accurate brand color on consumer packaged goods and optimizing print quality and consistency on every substrate, highlighting solutions that deliver exact color measurement and provide real-time quality insights.
“In partnership with global color management leader X-Rite Pantone, we will show Paris Packaging Week attendees how brands can ensure complete accuracy in color and artwork, while also speeding up product launches,” said Jan.
Jan De Roeck will highlight the latest Esko advances in AI and the importance of PLM as a guest speaker at Paris Packaging Week, participating in the panel discussion ‘From Data to Design: Leveraging PLM & AI to Transform Packaging’. The panel discussion takes place on 5 February at 14.20.
