The Coca-Cola Foundation (TCCF) and the Global Environment and Technology Foundation (GETF) have launched a new partnership platform called ‘Partnership for A Circular Tomorrow (PACT)’, with an initial US $1 million circular economy grant by TCCF that invests in solutions and service delivery models to accelerate the transition toward reducing packaging waste, improve waste recovery across the Eurasia and the Middle East Region.
In 2025, the first phase of PACT is launching high-impact initiatives across five countries: Türkiye, the Kingdom of Saudi Arabia (KSA), Azerbaijan, Kazakhstan, and Uzbekistan. These initiatives aim to uplift waste workers and scale growth-stage waste enterprises, supporting circular innovation and transforming lives. Centrally managed by GETF and co-financed by TCCF, grants of US $100,000 to US $400,000 are being allocated to NGOs, social enterprises, and startups for each selected project.
“The Global Environment & Technology Foundation (GETF) is proud to partner with The Coca-Cola Foundation to help address critical waste management challenges in Eurasia and the Middle East,” said Monica Ellis, CEO of GETF. “The PACT Fund aims to support innovation, improve waste recovery and accelerate the transition toward a circular economy regionally, building scalable solutions for long-term environmental resilience.”
Carlos Pagoaga, President, The Coca-Cola Foundation, said, “We’re excited to launch PACT with our partners to drive circular innovation and improve waste recovery in Eurasia and the Middle East. Our goal is to create robust value chains, support informal waste workers, and drive innovations in waste management, ultimately paving the way for a cleaner, more sustainable future.”
