The packaging industry is undergoing an unprecedented transformation. Automation, digitalisation and sustainability are reshaping processes, business models and global competitiveness. In this context, the implementation of artificial intelligence across industrial environments has become one of the main drivers of this change.
However, behind every technological step forward there is a key enabler: human talent. And within that talent, a new generation stands out for its adaptability, technological literacy and innovative mindset: young professionals.
At the Barcelona Packaging Hub, we believe that the combination of AI and young talent is essential to ensuring the long-term competitiveness of the packaging machinery sector.
Young talent as a driver of change in the packaging industry
For decades, technical expertise and accumulated know-how have been the foundation of industrial success. But today’s accelerated pace of transformation requires a more agile, connected and digital mindset.
Young professionals bring precisely that approach. Trained in engineering, automation, data analytics or industrial design, they understand technology as a natural extension of their professional activity. Their contribution goes far beyond operating tools: they rethink processes, integrate systems and apply artificial intelligence as a strategic lever to enhance efficiency and production quality.
Companies within the Hub have already begun adopting AI in industrial applications such as predictive maintenance, optimisation of packaging lines, automated quality inspection through computer vision and demand forecasting.
This is not only about implementing technology, it is about interpreting it with strategic insight and business vision.
Artificial Intelligence as an enabler for a new generation
When we speak about AI in the packaging industry, we speak about efficiency, precision and applied knowledge. But we also speak about people who are capable of turning data into value.
Young professionals understand how algorithms operate, how machine learning enhances decision-making and how automation can be scaled across industrial environments. Their openness to change allows them to combine AI with creativity, engineering and sustainability, generating real impact on production performance.
For them, artificial intelligence is not a threat but an opportunity to enhance their capabilities and contribute to the company’s growth. They are the ones leading the integration of AI into production systems, connecting shop-floor operations with data analytics and building a culture of innovation and continuous improvement.
Training and continuous Learning as a competitiveness strategy
The use of AI in the packaging industry evolves at high speed. New applications, predictive models and smart automation tools are continuously redefining the value chain. For this reason, continuous training has become a strategic priority.
Hub companies understand that learning is no longer a one-off process, but an ongoing flow. Young professionals need spaces to experiment and develop new skills, while senior teams need channels to transfer their knowledge and combine industrial expertise with digital capabilities.
This intergenerational exchange is essential to fully leverage the potential of AI. Combining technical experience with digital profiles allows companies to preserve their industrial culture while transitioning towards more intelligent and sustainable production models.
Real success stories that showcase the value of young talent
Beyond technology, Hub companies foster young talent through real examples that reflect growth, responsibility and long-term development.
At Mengibar, the career of Jaime Urbano illustrates this commitment. He joined the company as a Mechanical Designer and, through dedication and strategic thinking, progressed to lead the Engineering Department. His journey from technician to department head highlights how internal promotion strengthens leadership.
At United Barcode Systems, the trajectory of Juan Antonio Garrido is another benchmark of growth. He started as an intern in the SAT department and, after 25 years of dedication, is now a key figure in electro-programming. His story reflects how perseverance and trust build solid professional careers within companies that believe in people.
These examples demonstrate that young professionals are not only incorporated, they are developed, empowered and retained, reinforcing the human and industrial culture of Hub companies.
An ecosystem that brings together talent, technology and collaboration
Technology alone does not transform an industry. People do. That is why the Hub acts as an innovation ecosystem, where leading manufacturers, technology partners and knowledge centres collaborate to accelerate industrial competitiveness.
Through technical workshops, shared projects and networking initiatives, companies within the Hub can adopt AI more quickly, attract young talent and create innovation with real impact across the entire value chain.
A future driven by people and technology
Young professionals represent this new generation: digitally skilled, innovation-oriented and ready to connect technology with industrial excellence.
At the Barcelona Packaging Hub, we believe that the future of the packaging industry is built upon this synergy between talent and technology. Progress is not defined by the most advanced machine, but by the human capacity to learn, adapt and lead change.
