Sonoco, the world’s largest metal packaging manufacturer, will make its first UK appearance as Sonoco Metal Packaging EMEA at London Packaging Week 2025, 15-16 October at ExCeL London. This debut follows Sonoco’s strategic acquisition of Eviosys in December 2024 and marks a significant milestone in expanding its offering a global scale.
New for 2025: Augmented Reality Experience
Sonoco Metal Packaging EMEA is launching an interactive AR tool that enables brands to visualise packaging in 3D, customise colours, designs and finishes in real time, and generate bespoke concepts using AI. By streamlining the design-to-production journey, the tool accelerates decision-making, reduces waste and improves customer engagement. It offers a smarter, more sustainable approach to packaging development.
London Packaging Week, one of the UK’s leading events for packaging professionals, returns to ExCeL London on 15–16 October 2025. Bringing together global brands, suppliers and innovators, the show provides a platform to share the latest solutions and industry insights. At the event, Sonoco Metal Packaging will showcase its portfolio of sustainable food, premium and gift packaging solutions produced in the UK.
Legacy of Innovation and Sustainable Leadership
With over 200 years of expertise and an expanded global footprint, Sonoco invites visitors to explore its award-winning technologies in metal packaging, combining creativity with circular design:
GenZ gift packaging trends – brand new concepts for confectionery, biscuits, perfumery, spirits, tea and coffee premium or gift packaging. Sonoco partners with the trend agency Caramel to anticipate future consumer trends and packaging expectations. Sonoco will showcase how these trends can be translated into packaging concepts to recruit new consumers among the generation Z.
- Ecopeel™ – a breakthrough 3piece can that reduces CO₂ emissions by 20%, offering waste-free, fully recyclable food packaging combined with an improved consumer experience.
- Horizon™ Overcap – a lightweight, infinitely recyclable metal overcap for all cans, that cuts CO₂ by 33%.
- Orbit™ 66 – an exclusive, high-performance closure that reduces opening force by 50%.
These innovations underscore Sonoco’s commitment to sustainability, recognised with a perfect 100/100 Ecovadis Platinum rating for environmental performance for two consecutive years.
Beyond product showcases, Sonoco Metal Packaging EMEA will host live demonstrations, interactive sessions and networking opportunities aimed at connecting directly with brand owners, retailers and media. A key focus will be on its “Made in the UK” manufacturing capabilities, a unique point of difference in the market, with dedicated sessions exploring the benefits of local production. These activities will highlight the full benefits of metal packaging, from recyclability and durability to food waste reduction and premium design flexibility.
Matt Brimble, Promotional NPD Manager at Sonoco Metal Packaging EMEA, said:
“London Packaging Week provides the perfect stage to debut under our new identity and share our latest innovations with the industry. We are proud to introduce our augmented reality tool, which reflects our commitment to combining sustainability, technology and design to better support our customers. Events like London Packaging Week are crucial in driving collaboration and sparking conversations that move the industry forward.”
Aidan Ruddock Commercial Director North Europe, Sonoco Metal Packaging EMEA, said:
“A strong part of Sonoco’s offer is our ability to manufacture locally in the UK, which gives our customers greater flexibility, shorter lead times and more sustainable supply chains. London Packaging Week is the perfect opportunity to showcase how this local approach, combined with our ongoing investment in innovation and sustainability, helps brands bring packaging concepts to market more efficiently while reducing environmental impact.”
