European packaging manufacturer Coveris has been recognised at this year’s Green Packaging Star Award for its innovative SleeveFlexR Stretch solution. Recyclable through existing collection streams, the sleeves impressed the jury in the category Environmentally Friendly Production Process. The award was presented during the FachPack trade fair in Nuremberg, Germany.
Delivering on the No Waste vision, Coveris has launched SleeveFlexR Stretch, the first solution to make a genuine sleeve to sleeve recycling loop possible. The lightweight, elastic sleeves are designed for applications across beverages, dairy, household and personal care products, as well as speciality and agrochemicals. Depending on the variant, they contain up to 75 per cent high-quality post-consumer recycled material (PCR) and can be reprocessed through Coveris’ proprietary ReCover recycling technology.
High functionality, half the emissions
With SleeveFlexR Stretch Coveris combines resource conservation with functionality. The PE-based sleeves are applied without heat or adhesives, making them easy to remove and ensuring clean separation in established recycling streams. Compared to conventional virgin-material solutions, the 75 per cent PCR version cuts CO₂ emissions, energy use and water consumption by around 50 per cent. The sleeves also enable full-surface decoration that conceals the recycled content of bottles or containers, supporting an appealing presentation of the finished product on shelf.
Recognition for innovation
“The Green Packaging Star Award win highlights our innovative strength and our strong commitment to the circular economy,” says Christian Kolarik, CEO of Coveris. “With our new sleeve solution, we have demonstrated that resource efficiency, recyclability and brand presence can be seamlessly combined. This achievement is the result of the dedicated efforts of our team led by Product Manager Thorsten Umek, whose expertise and passion were key to winning this award.”
