DS Smith, an International Paper company, and a leading provider of sustainable fibre-based packaging solutions, have partnered with Minerva S.A., a renowned manufacturing company for the apparel industry in Greece, and in collaboration they have introduced DS Smith Tape Back to the Greek marketplace.
DS Smith Tape Back is designed to simplify the e-commerce returns process while utilising the minimal volume of materials. The packaging solution is easy to open, and it incorporates two integrated and easy to peel adhesive strips that enable the box to be both easily opened and securely resealed for collection as a return consignment. The solution also successfully eliminates the need for internal protective materials such as filler paper or air cushions.
Ioannis Filippou, Managing Director, Minerva S.A., Greece: “Our partnership with DS Smith reflects our ongoing commitment to innovation and sustainability. DS Smith Tape Back enhances the delivery and returns experience for our customers while helping us to reduce our environmental footprint. It is a solution that aligns with both our operational needs and values as a modern and responsible brand.”
In addition, DS Smith Tape Back design constitutes a crush lock or auto-lock bottom design with a unique locking mechanism to ensure that the packaging stays securely closed without additional adhesives or tape. This helps to optimise the packing and unpacking process and facilitates fast assembly on the production line.
George Filippoglou, Cluster Director, Greece, DS Smith: “We are proud to launch our innovative DS Smith Tape Back packaging in Greece for the first time. Our partnership with Minerva S.A. reflects a shared commitment to sustainability and to providing a streamlined experience for consumers. This DS Smith Tape Back solution is effectively supporting our customers in their e-commerce activities as we move collectively towards the circular economy.”
Minerva’s product portfolio includes luxury and ready-to-wear apparel for men, women, and children, and a homewares division, and the company have outlets in Greece, Cyprus, and Serbia.
DS Smith is committed to leading an industry-wide transition to a circular economy while delivering sustainable circular solutions for its customers across thirty-four countries worldwide. The business has a target led Now and Next sustainability strategy in support of its purpose of Redefining Packaging for a Changing World. It’s circular business model plays a central role in e-commerce, FMCG (Fast-Moving-Consumer-Goods), food and beverage, automotive and industrial sectors and their value chains.
