We’re excited to announce the appointment of Al Garcia as Country & Sales Director for Tana Australia, effective 28 July. Al brings over 30 years of experience in the heavy equipment industry, combining strategic vision with practical, hands-on leadership.
Throughout his career, Al has consistently delivered strong results and achieved major milestones, including founding and growing a successful family business and exceeding market share targets across construction, mining, and recycling.
Al is a dynamic leader who thrives in fast-moving environments. He has successfully led large, multi-site teams, driven cultural and operational changes, and built long-term customer relationships based on trust. He is a team builder and a mentor coach with results-driven approach.
“Al’s experience and track record speak for themselves. He’s exactly the kind of leader we want driving growth and strengthening our presence in Australia. His customer-first mindset and proven ability to deliver results are a great match with Tana’s values,” says Jari Mennala, CEO, Tana Oy.
Known for his energy, professionalism, and strategic mindset, Al is passionate about creating value for both customers and partners. Whether working with major public or independent operators, he is dedicated to exceeding customers’ expectations by using a project management approach to each sale to ensure customer satisfaction throughout the process.
“I am very excited to be starting with Tana and I look forward to working with the Tana team. My first order of business will be to meet with all our valued customers and to ensure that we have the right systems and processes in place to be able to provide world class support to our existing and future customers throughout the region”. Mr Garcia says.
