Supplier of finishing, converting, and packaging machinery, Friedheim, has redesigned its website to lead the business into a new era of customer interaction, order visibility, and digital flexibility. The move reflects the company’s aim to future-proof its operations.
With the new website, Friedheim now offers an e-commerce functionality with an intuitive user interface. This allows customers to find what they need faster and with greater control. Once users are logged in to the site, they can access tailored pricing, active customer discounts, and order management tools.
In addition to core equipment, Friedheim’s online shop now offers an expanded range of consumables, spare parts, and support products. Customers can browse categories such as spill response, employee wellbeing, health and safety, and other workplace tools. This makes Friedheim’s site a true one-stop-shop for industrial and commercial needs, stated the company.
The site also introduces new custom product specification tools for items like cardboard boxes, tapes, and films. This, said Friedheim, empowers its users to build tailored solutions directly on the site. Customers can also request on-premises services including air quality testing and working decibel level assessments, adding more value to the digital experience.
“The new website reflects our commitment to supporting customers at every stage of their buying journey,” said Darren Crane, managing director of Friedheim. “Whether you’re browsing for research, ready to place an order, or urgently need a spare part, we’ve built a platform that puts speed, control, and transparency first.”
Seth Morgan, marketing executive for Friedheim, added: “It’s designed to put the user experience front and foremost for our diverse range of customers, meaning powerful search, intuitive streamlined checkouts, suitable for every user and size of company. We have planned the next stages of development including a complete range of accessibility functions which will be launched once the site is well trodden in.”
The website has been built with scalability in mind. Future feature rollouts already in development to ensure the platform continues to evolve with customer needs, the company commented.
