SGS, the world’s leading testing, inspection, and certification company, is pleased to present a complimentary live webinar on June 26, 2025, titled ‘Navigating the PPWR: Strategies for Compliance & Sustainable Packaging’.
The European Union’s Packaging and Packaging Waste Regulation (PPWR), which replaces the 1994 Packaging Directive, sets out legally binding requirements for recyclability, recycled content and reuse. These measures are poised to transform how packaging is designed, produced and managed, impacting businesses across all sectors. Companies operating in or exporting to the EU must comply with stringent targets aimed at reducing packaging waste. Failure to comply may result in heavy fines, reputational damage and restricted market access.
In this webinar, Birkoff Chen, Product Manager, Sustainability and Packaging, Global Hardlines at SGS, will deliver a comprehensive overview of the PPWR and its compliance challenges. Key requirements of the framework include:
- All packaging must be recyclable by 2030
- Material-specific recycling rates (e.g. 55% for plastics)
- Certain single-use items will be banned
- Mandatory digital labeling by 2027
- Integration of 30% recycled content in packaging by 2030
To ensure compliance and safeguard brand reputation, businesses must take proactive steps now. This session will break down the regulation’s key articles and implementation timelines, highlight major compliance challenges and present SGS’s tailored solutions for testing, certification and regulatory support. The webinar will also explore practical roadmaps for PPWR alignment and offer attendees the opportunity to have their specific questions addressed by an expert.
