Berry Global is supporting the sustainability strategy of one of Scandinavia’s leading de-icing brands with the supply of containers made with post-consumer recycled plastic (PCR).
IS-FRITT is a range of highly effective de-icing products which do not contain any additives that can harm animals or nature. Recently its manufacturer Everbrand decided that it was time to take a closer look at the packaging solution for the brand, as the company’s CEO Alexander Axelsson explained:
“An obvious next step in our sustainability strategy was to change the material composition of the containers we use for IS-FRITT. Our goal was to reduce the use of virgin plastic for packaging and to use recycled material instead while also ensuring that our containers can be recycled again after they have been used.”
The solution from the company’s long-term packaging partner Berry was to retain the existing SuperLift® container but to now include 50% PCR in its manufacture. In addition, the colour of the container has been changed from white to an elegant shade of grey to strengthen its distinctiveness.
SuperLift® is part of the Berry PCR range, featuring a broad assortment of containers that come in many shapes and sizes with up to 50% PCR material as standard, while retaining their many benefits such as light weight, easy handling and consumer convenience. All the PCR range containers are mono-material – made of nothing but polypropylene (PP) – which facilitates ongoing recycling and circularity.
“We have always been very satisfied with the SuperLift® container and were quite relieved that Berry was able to deliver it with recycled plastic content,” concluded Alexander Axelsson. “It fully meets our other demands as well: it is eye-catching, has high quality, is sturdy and stackable.”
