THE CHALLENGE
PepsiCo-owned ‘Walkers’ is a leading UK crisp brand aiming to reduce the 660 million plastic pack bags it produces per year. Our challenge was to replace the outer plastic packaging on their 22 & 24 multi-pack with a new sustainable cardboard alternative. The solution had to meet the retailers needs, the consumers high expectations of the brand and optimise supply chain efficiencies.
THE APPROACH
Our Better Planet Packaging design team and technical experts worked collaboratively with Pepsico and their machine manufacturers to develop a 100% paper-based concept. We carried out a full supply chain analysis using our SupplySmart service to calculate the logistical benefits of moving to the new cardboard pack.
THE RESULT
By switching the outer packaging to cardboard on the 22 and 24 multipacks, Walkers remove 250 tonnes of plastic from its supply chain each year, increase pallet load and deliver a faster and more efficient process. The new sustainable solution has improved visual impact in store, strengthened Walkers sustainable brand image and has received positive engagement through social media.
