The Canadian Corrugated and Containerboard Association (CCCA) launched its redesigned website today to highlight the role of corrugated packaging across supply chains with the motto, ‘Everything Moves in a Box.’
“Virtually every product from farms or factory floors to stores or front doors passes through a box at some point along its journey,” the association noted in the website’s announcement.
The launch follows last year’s appointment of a new executive director, Serge Desgagnés, along with a new mandate, board chair (Adam Pauwels) and board members.
“Corrugated packaging is a critical but often overlooked backbone of Canada’s supply chains,” says Desgagnés. “This new website helps tell how our sector supports economic resilience, adapts to changing market demands and contributes to a circular, low-carbon future.”
“This platform reflects our commitment to leadership, innovation and long-term sustainability,” Pauwels adds.
CCCA conveys how Canada’s corrugated and containerboard sector operates through an integrated network of domestic mills and converting facilities to support consistent supply, lead times and resilience amid geopolitical issues. As the broader pulp and paper sector contributes approximately $25 billion annually to Canada’s gross domestic product (GDP) and more than 27,000 jobs, 10,000 of those jobs reportedly come from CCCA member companies.
Further, Canada’s corrugated packaging system is underpinned by a long-established, domestic circular economy, as used boxes are recovered through municipal and commercial collection programs, recycled and remanufactured, often multiple times. High recovery rates help ensure a steady supply of material while offsetting landfill waste.
With that in mind, the new CCCA website connects stakeholders to sustainability information via Canada’s Paper and Paperboard Packaging Environmental Council (PPEC), including data on recycling performance, circularity outcomes and sustainable fibre sourcing.
