Today, James Cropper, the global market leader in advanced materials and paper products, unveiled its latest sustainable solution for the drinks industry – tops and bases for inner bottle packaging made from moulded fibre.
Specifically designed for the champagne and whisky market in an industry first, the tops and bases are made from Colourform – the thermoformed, moulded fibre packaging innovation by James Cropper. Made from bespoke moulds, the tops and bases fit the bottle shape exactly and are placed within rigid boxes to ensure perfect product protection.
Replacing traditional plastic and foam parts, the advanced fibre products have been developed to support brands in getting ahead of the European Commission’s proposal to regulate packaging waste, which states that (a) all packing shall be recyclable by 2030 and (b) weight and volume of packing are reduced to the minimum necessary while still ensuring functionality.
Not only do the Colourform inserts help brands reduce, or even eliminate, non-sustainable materials from their supply chain, the tops and bases are five times lighter than the alternatives, helping reduce carbon emissions.
Also appealing to consumers seeking sustainable options, the tops and bases are 100% recyclable, with no dismantling required, making it easy to dispose of the product quickly and correctly with household recycling.
Originally known for papermaking, James Cropper is the first choice for pioneering material solutions. The launch of tops and bases is the newest iteration of James Cropper’s work with the luxury drinks market, which also includes the ‘Chalk Wrap’ with Maison Ruinart champagne and bespoke moulded fibre wraps developed for Bruichladdich whisky bottles.
Scott Jones, Business Development Manager, Moulded Fibre at James Cropper said, “The new tops and bases have been born out of our partnerships with luxury brands who share our vision for the highest quality packaging that never comprises on functionality or style.”
As with all James Cropper Colourform products, the tops and bases are offered in white, black or bespoke shades on request. Customers can also choose to emboss or deboss a logo for an elevated consumer experience.
Scott Jones added, “We are dedicated to inventing packaging that doesn’t cost the earth and helps brands and consumers have the very best product experience whilst contributing to a more sustainable future.”
The new tops and bases will be available from early September 2024.
