Barcelona Packaging Hub, a recognized association of high-quality packaging machinery manufacturers, has shared its analysis of the main trends shaping the industry this year. Trends where sustainability, digitalization, and efficiency are taking on a leading role.
Sustainability in the spotlight
Consumers are demanding more environmentally friendly packaging, leading manufacturers to adopt recyclable and biodegradable materials. In this sense, Effytec, an associate of Barcelona Packaging Hub, stands out for its innovative technology that allows working efficiently with recyclable films, minimizing waste and promoting a circular economy. In the same line, Posimat, specialists in supplying empty plastic container positioners, also emphasizes the industry’s transition to eco-conscious design and the implementation of efficient recycling systems.
The digital revolution in packaging
Industry 4.0, also known as the fourth industrial revolution, is transforming the packaging sector through digitalization. An example of this transformation can be found in Volpak, a company associated with the Hub, which has successfully implemented sensorization and interconnectivity to collect data on real-time production, optimize production through analysis and automatic adjustments, and reduce maintenance costs by predicting and preventing failures.
Efficiency and intelligence
In an increasingly competitive market, efficiency and intelligence are essential factors for success in the packaging sector. INVpack, a founding member of Barcelona Packaging Hub, has actively integrated Artificial Intelligence (AI) into its machinery, being able to analyze data in real-time to optimize production processes, reduce waste, and increase productivity. It also facilitates the development of customized solutions for the specific needs of each client, simplifying packaging processes and improving product traceability.
Advanced coding technologies
United Barcode Systems, a specialized member of the Hub in labeling, coding, and marking solutions, observes a significant increase in demand for 2D barcodes and dynamic QR codes. These technologies offer greater data storage capacity and facilitate product traceability in the supply chain.
It is worth noting that dynamic QR codes can be used to create interactive experiences for consumers, providing access to additional information about the product, exclusive promotions, and even direct purchase options from mobile devices. The information encoded in these codes also promotes transparency by allowing consumers to access details about the product’s origin and its production process, strengthening trust in the industry.
Lucas Palma, Director of Barcelona Packaging Hub, states: “The trends we are witnessing in the packaging sector are a clear sign of the evolution towards a more sustainable, efficient, and intelligent future. At Barcelona Packaging Hub, we are proud to be pioneers in this change, working with our partners and partners to offer innovative solutions that meet the needs of a constantly transforming market.”
