Pakka Limited, formerly known as Yash Pakka Limited, a leading manufacturer of compostable packaging solutions, has introduced India’s inaugural compostable flexible packaging in collaboration with Brawny Bear, a nutrition company renowned for creating healthy food products using the natural sweetness of dates. This marks a significant advancement in India’s packaging industry, which boasts a valuation exceeding $70 billion.
The flexible packaging sector commands a substantial portion of India’s packaging landscape, accounting for over 60 percent of the total. It is an omnipresent part of our daily lives, encompassing a wide range of products from shampoo sachets to biscuit packets. This adaptable packaging format has become an indispensable facet of modern living due to its convenience, versatility, and cost-effectiveness. However, the convenience of conventional flexible packaging has raised concerns about its environmental impact, primarily because it is predominantly crafted from non-biodegradable plastics. The multi-layered composition and low thickness of such packaging make recycling a near-impossible feat. Pakka Limited’s venture into flexible packaging is a logical progression for a company that has dedicated four decades to producing compostable pulp, paper packaging solutions, and molded tableware. With ambitious plans to scale up production of these eco-friendly packaging solutions in the next three years, the company’s global manufacturing facilities in Ayodhya, India, and Guatemala, America, are poised to become innovation and production hubs.
The launch of India’s inaugural compostable flexible packaging coincides with the burgeoning global demand for eco-friendly packaging solutions. According to a report by Mordor Intelligence, the Indian packaging market is projected to grow at a Compound Annual Growth Rate (CAGR) of 12.6 percent from 2023 to 2028. While the global average per capita consumption of flexible packaging stands at 28 kg, India currently registers at 11 kg per capita, signaling a vast untapped market with immense growth potential.
The collaboration with Brawny Bear, India’s pioneering date-based food manufacturer, perfectly embodies Pakka’s commitment to compostability. Brawny Bear’s product range includes chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners, all based on dates.
Pakka’s groundbreaking compostable flexible packaging boasts a range of essential features that exemplify its mission to contribute to a cleaner planet. This packaging is food-grade compliant, heat-sealable to attain certified compostable status, offers high barrier properties to prevent exposure, ensures premium quality, is lightweight, and remains cost-effective.
Shivaam Tibrewal (Founder), Brawny Bear said, “Brawny Bear’s unwavering mission is to deliver health-conscious consumers with an array of Healthy No Added Sugar Foods that redefine the boundaries of quality and flavor. Simultaneously, we are dedicated to fostering a sustainable business ecosystem that echoes our core values. This vision finds its perfect ally in an exciting new partnership with Pakka that embodies Brawny Bear’s objectives. By joining forces, we are empowered to showcase our offerings in packaging that not only underscores our dedication to well-being but also to the preservation of our environment. We view this partnership as a transformative step towards crafting a planet that thrives on wellness and cleanliness. Our commitment to customers extends beyond just taste and quality – it now encompasses a shared vision for a greener, healthier world.”
Ved Krishna, Strategy Head, Pakka said,” We are so excited and proud to be associated with Brawny Bear chocolates, a company that is truly committed towards sustainability. We have been working on evolving a compostable packaging solution for years and this will be our first launch. I would like to thank the Brawny Bear team for their trust in us and for their desire to contribute towards a healthier and cleaner planet. We wish them all the success.“
Source : Retail India
