DS Smith has launched DD Wrap, a format created from a mono piece of carboard without perforation at the front side.
The design is intended to improve visibility and appeal at point of display. The first new DD Wrap packaging solution was developed to contain biscuits and can be tailored bespoke for any other product range.
Francesco Barsanti, sales, marketing and innovation director, DS Smith, Italy: “Designed correctly, shelf ready packaging has a vital part to play in the promotional mix, generating sales in-store at the crucial point of purchase. DS Smith works with marketing teams to ensure that the packaging reflects the brand positioning, achieves visual disruption in the category and helps promotions succeed. So, from design to production and supply, to recycling, we offer our customers a joined-up solution that is sustainable for all.”
According to DS Smith, DS Wrap is set to extend across a range of FMCG and food and beverage products and it is created from one piece of packaging, and easy to open without scissors or a sharp tool.
