![\"Phil](\"https:\/\/www.businessleader.co.uk\/wp-content\/uploads\/2023\/04\/Phil-Brien-Head-of-Sales-for-Moulded-Fibre-Cullen-Eco-Packaging-225x300.jpg\")
<\/p>\n\n\n\nSustainable packaging innovator, Cullen Eco Packaging has made a new strategic senior appointment this week, hiring Phil Brien as Head of Sales for Moulded Fibre.<\/p>\n\n\n\n
The firm created the new position as part of a range of ramp-up measures to meet the rapidly growing demand for moulded fibre packaging to replace one billion pieces of plastic packaging per year.<\/p>\n\n\n\n
Having recently announced \u00a315m plans to expand the already impressive 14-acre manufacturing site in Glasgow, built new machines and tooling in-house, and added to its design and innovation team, Cullen\u2019s owner David MacDonald will work closely with Brien to address the growing number of enquiries for high volumes of sustainable replacements for plastic packaging currently on shelves.<\/p>\n\n\n\n
Brien brings with him a wealth of experience in global sales and business development, having previously worked as Director of Procurement at PG Paper Company.<\/p>\n\n\n\n
The director will use his extensive experience to help the growing number of supermarket chains and FMCG goods producers to understand what tertiary, secondary and primary plastic packaging can be replaced right away in the volumes and price points they need. He will drive the deployment of the new Cullen Fibre Bottle innovation which is currently on trial with a major global FMCG producer of health, hygiene and nutrition products.<\/p>\n\n\n\n
Cullen\u2019s production has hit an all-time high this quarter, with increased demand from retailers, health services and food and drink producers in the 34 countries it serves. Chasing one billion units per year sold as its target, Cullen\u2019s growth has increased by 67% on sales of 1.2 billion units produced in two years from 2021-2022.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Phil Brien<\/p>\n\n\n\n
David MacDonald, Cullen ECO-Friendly Packaging\u2019s Owner, said: \u201cDemand for plastic alternatives is going through the roof so Phil\u2019s appointment comes at a crucial time for us and our customers. So many companies are looking to replace plastic packaging, for instance supermarkets, but they\u2019re worried that they can\u2019t.<\/em><\/p>\n\n\n\n \u201cThe good news is that we can replace most of their plastic within a month. We\u2019re well underway with this process for so many big brands but there are many more looking to understand what\u2019s possible, so that\u2019s where Phil comes in. He will be instrumental in helping replace plastic packaging in the UK and our 34 export markets.\u201d<\/em><\/p>\n\n\n\n Phil Brien, Head of Sales for Moulded Fibre at Cullen ECO-Friendly Packaging said: \u201cCullen is an incredible, innovative company that\u2019s growing fast. David has expanded the premises, built more of the company\u2019s own bespoke machines and tooling, ramping up capacity to handle the increasingly diverse range of moulded fibre packaging alternatives to plastic.<\/em><\/p>\n\n\n\n \u201cThe demand is there, and the capacity is there, so my job is to go out and connect clients with our packaging innovations to strip billions of plastic waste out of our environment. It\u2019s an exciting time and I can\u2019t wait to get started.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Sustainable packaging innovator, Cullen Eco Packaging has made a new strategic senior appointment this week, hiring Phil Brien as Head of Sales for Moulded Fibre. The firm created the new position as part of a range of ramp-up measures to meet the rapidly growing demand for moulded fibre packaging to replace one billion pieces of<\/p>\n","protected":false},"author":1,"featured_media":9763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[305],"class_list":{"0":"post-9762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-cullen"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/9762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=9762"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/9762\/revisions"}],"predecessor-version":[{"id":9764,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/9762\/revisions\/9764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/9763"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=9762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=9762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=9762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}