Pretty much everything around us is designed. From the big items in our lives like a vehicle or home to our comforts like a couch or sweater. Even the packaging that surrounds products we use every day is by design.<\/p>\n\n\n\n
Designing a paper-based package is a complex process involving a lot of details. Lisa Berghaus, Director of Marketing Communications for Monadnock Paper Mills, knows that all too well.<\/p>\n\n\n\n
\u201cIt\u2019s a rich ecosystem of inputs and drivers, including product protection, brand integrity and awareness. There\u2019s also consumer preference, sustainability profile, converting advantages and supply chain considerations,\u201d Berghaus explained.<\/p>\n\n\n\n
By and large, brands and retailers are driving the ideas for packaging designs as it\u2019s their product. Yet, designers and engineers are thinking about the details. Things like the size or weight of the product, and how it will be shipped.<\/p>\n\n\n\n
\u201cIt\u2019s critical to understand the supply chain, and how the package will be delivered to the shelf or the consumer. E-commerce package engineering is a whole new discipline that exists to make sure a product will arrive intact,\u201d Berghaus said.<\/p>\n\n\n\n
She believes collaboration is the key to meeting the needs of everyone in the supply chain. Especially with an increasing focus on sustainability and environmental goals.<\/p>\n\n\n\n
\u201cThere are so many factors at play. The brands are really leaning into sustainability with force and focus beyond forest stewardship,\u201d she said. \u201cThe network of packaging printers and converters is expanding to meet sustainability mandates as well. Many are hyper-focused on investing in sustainable technology and materials to be a reliable partner for their customers.\u201d<\/p>\n\n\n\n
One of AF&PA\u2019s members\u2019 2030 sustainability goals is to advance a circular value chain. We’re doing that through the production of renewable and recyclable products. Berghaus sees paper-based packaging as a solution.<\/p>\n\n\n\n
\u201cCompanies are adopting increasingly strict environmental impact reduction goals, which can in part be achieved through paper and paperboard sourcing. They\u2019re seeking sustainable packaging made in an environmentally sound way and they want renewable alternatives,\u201d she explained. \u201cPaper is a viable, renewable, and usually, curbside recyclable alternative.<\/p>\n\n\n\n
Berghaus believes it\u2019s critical work helping customers meet their environmental goals.<\/p>\n\n\n\n
\u201cIt\u2019s good for the industry and good for all our customers as we forge ahead with increasingly sustainable product portfolios.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Pretty much everything around us is designed. From the big items in our lives like a vehicle or home to our comforts like a couch or sweater. Even the packaging that surrounds products we use every day is by design. Designing a paper-based package is a complex process involving a lot of details. Lisa Berghaus,<\/p>\n","protected":false},"author":1,"featured_media":8801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[498],"class_list":{"0":"post-8800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-afpa"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=8800"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8800\/revisions"}],"predecessor-version":[{"id":8802,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8800\/revisions\/8802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/8801"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=8800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=8800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=8800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}