THE CHALLENGE<\/p>\n\n\n\n
PepsiCo-owned \u2018Walkers\u2019 is a leading UK crisp brand aiming to reduce the 660 million plastic pack bags it produces per year. Our challenge was to replace the outer plastic packaging on their 22 & 24 multi-pack with a new sustainable cardboard alternative. The solution had to meet the retailers needs, the consumers high expectations of the brand and optimise supply chain efficiencies.<\/p>\n\n\n\n
THE APPROACH<\/p>\n\n\n\n
Our Better Planet Packaging design team and technical experts worked collaboratively with Pepsico and their machine manufacturers to develop a 100% paper-based concept. We carried out a full supply chain analysis using our SupplySmart service to calculate the logistical benefits of moving to the new cardboard pack.<\/p>\n\n\n\n
THE RESULT<\/p>\n\n\n\n
By switching the outer packaging to cardboard on the 22 and 24 multipacks, Walkers remove 250 tonnes of plastic from its supply chain each year, increase pallet load and deliver a faster and more efficient process. The new sustainable solution has improved visual impact in store, strengthened Walkers sustainable brand image and has received positive engagement through social media.<\/p>\n","protected":false},"excerpt":{"rendered":"
THE CHALLENGE PepsiCo-owned \u2018Walkers\u2019 is a leading UK crisp brand aiming to reduce the 660 million plastic pack bags it produces per year. Our challenge was to replace the outer plastic packaging on their 22 & 24 multi-pack with a new sustainable cardboard alternative. The solution had to meet the retailers needs, the consumers high<\/p>\n","protected":false},"author":1,"featured_media":8193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[153],"class_list":{"0":"post-8192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"tag-smurfit-kappa"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=8192"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8192\/revisions"}],"predecessor-version":[{"id":8194,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8192\/revisions\/8194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/8193"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=8192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=8192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=8192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}