{"id":8093,"date":"2023-01-04T16:32:37","date_gmt":"2023-01-04T16:32:37","guid":{"rendered":"https:\/\/cpmirror.com\/?p=8093"},"modified":"2023-01-07T06:53:20","modified_gmt":"2023-01-07T06:53:20","slug":"breitsamer-honig-jar-with-a-flip-top-lid-case-study-new-packaging-innovations-and-wider-opportunities","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2023\/01\/04\/breitsamer-honig-jar-with-a-flip-top-lid-case-study-new-packaging-innovations-and-wider-opportunities\/","title":{"rendered":"Breitsamer Honig Jar with a Flip-Top Lid Case Study: New Packaging Innovations and Wider Opportunities"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8216;Jar with a Flip-Top Lid &#8211; New Packaging Innovations and Wider Opportunities&#8217; uses a packaging innovation tool to take a closer look at a pack format used in Germany by Breitsamer Honig for Breitsamer Sunflower-sourced Honey, and to consider how it could potentially inspire cross-category innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This case study was compiled using the publisher&#8217;s Pack-Track packaging innovation tool and takes a closer look at a wide aperture jar with a flip-top lid that can be used to facilitate dispensing, and considers how the format could potentially cross over into other categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scope<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discusses key features and packaging benefits of Breitsamer Honig sunflower-sourced honey jar with a flip-top lid.<\/li>\n\n\n\n<li>Examines how this pack format taps into consumer trends within the publisher&#8217;s TrendSights framework.<\/li>\n\n\n\n<li>Explores how this pack format could be applied to other product categories.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reasons to Buy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the publisher&#8217;s Packaging Seize+Adapt Concept series to inspire packaging innovation.<\/li>\n\n\n\n<li>Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.<\/li>\n\n\n\n<li>Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Topics Covered:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is Seize+Adapt?<\/li>\n\n\n\n<li>The packaging innovation: convenience<\/li>\n\n\n\n<li>How does the innovation align to TrendSights?<\/li>\n\n\n\n<li>Wider opportunities for a jar with a flip top lid<\/li>\n\n\n\n<li>Appendix<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Jar with a Flip-Top Lid &#8211; New Packaging Innovations and Wider Opportunities&#8217; uses a packaging innovation tool to take a closer look at a pack format used in Germany by Breitsamer Honig for Breitsamer Sunflower-sourced Honey, and to consider how it could potentially inspire cross-category innovation. Packaging innovation can be a tricky area to navigate,<\/p>\n","protected":false},"author":1,"featured_media":8094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[654],"class_list":["post-8093","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","tag-breitsamer"],"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=8093"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8093\/revisions"}],"predecessor-version":[{"id":8095,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/8093\/revisions\/8095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/8094"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=8093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=8093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=8093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}