Doha, Qatar \u2013 Qatar\u2019s Supreme Committee for Delivery & Legacy (SC) and Coca-Cola Middle East announced the introduction of 100% recycled PET (rPET) bottles for Coca-Cola\u2019s range of beverages across official FIFA World Cup Qatar 2022\u00e4 venues, including stadiums and fan zones.<\/p>\n\n\n\n
Aligning with the SC\u2019s key initiatives on responsible plastic recycling, Coca-Cola Middle East\u2019s pilot of 100% rPET bottles marks the first time the packaging will be in circulation at a FIFA World Cup\u2122 tournament and serves as Coca-Cola\u2019s debut in locally producing 100% rPET bottles in the region. As part of this pilot initiative, 350ml Coca-Cola, Sprite and Fanta bottles, plus 500ml Arwa water bottles, will be available in 100% rPET packaging.<\/p>\n\n\n\n
Eng. Bodour Al Meer, the SC\u2019s Sustainability Executive Director, said: \u201cIn addition to our One Tide program, the pilot of Coca-Cola Middle East\u2019s 100% rPET bottles will significantly reduce the impact of single-use plastics and aligns to our concerted efforts to leave a sustainable legacy long after the FIFA World Cup 2022.\u201d<\/p>\n\n\n\n
Tolga Cebe, Vice President & General Manager Middle East, The Coca-Cola Company, said: <\/strong>\u201cPiloting the 100% rPET bottles for our Coca-Cola, Sprite and Fanta beverages and Arwa water during the tournament marks a major milestone for our operations in the region. It is an important step towards our global World Without Waste ambition to collect and recycle a bottle or can for every one sold by 2030. For Coca-Cola Middle East, this is part of a journey, and we aim to continue to champion waste collection projects and minimize our impact through local partnerships and initiatives.\u201d<\/p>\n\n\n\n In addition to the 100% rPET bottles, Coca-Cola Middle East has placed dedicated recycling bins across FIFA World Cup 2022\u2122 venues and will educate the 20,000+ volunteers and 1 million+ fans on responsible recycling through its on-ground and on-screen communication, ensuring recyclable plastic waste is placed in the right bins for further repurposing.<\/p>\n\n\n\n The SC is also proud to announce that plastic bottles segregated and collected during the tournament will be recycled and converted into rPET bottles in-country, effectively closing the loop and leaving behind a green legacy \u2013 one of the SC\u2019s key objectives. This was greatly supported by Coca-Cola Middle East\u2019s efforts.<\/p>\n\n\n\n Through this initiative and the SC\u2019s One Tide program, Qatar is taking great strides to reduce the amount of plastic waste generated in the country and across the region.<\/p>\n\n\n\n \u201cOur immediate objective is to raise awareness of this issue and help people in Qatar \u2013 and globally \u2013 reduce their reliance on single-use plastics and encourage sustainable behaviors,\u201d Al Meer added.<\/p>\n\n\n\n The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup\u2122 since 1978.<\/p>\n","protected":false},"excerpt":{"rendered":" Doha, Qatar \u2013 Qatar\u2019s Supreme Committee for Delivery & Legacy (SC) and Coca-Cola Middle East announced the introduction of 100% recycled PET (rPET) bottles for Coca-Cola\u2019s range of beverages across official FIFA World Cup Qatar 2022\u00e4 venues, including stadiums and fan zones. Aligning with the SC\u2019s key initiatives on responsible plastic recycling, Coca-Cola Middle East\u2019s pilot<\/p>\n","protected":false},"author":1,"featured_media":7140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,72],"tags":[83],"class_list":{"0":"post-7139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest-news","8":"category-sustainability","9":"tag-cocacola"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/7139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=7139"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/7139\/revisions"}],"predecessor-version":[{"id":7141,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/7139\/revisions\/7141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/7140"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=7139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=7139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=7139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}