{"id":6869,"date":"2022-11-02T04:18:40","date_gmt":"2022-11-02T04:18:40","guid":{"rendered":"https:\/\/cpmirror.com\/?p=6869"},"modified":"2022-11-02T04:18:41","modified_gmt":"2022-11-02T04:18:41","slug":"kelloggs-partners-with-hp-indigo-and-ppg-to-celebrate-centenary","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2022\/11\/02\/kelloggs-partners-with-hp-indigo-and-ppg-to-celebrate-centenary\/","title":{"rendered":"Kellogg\u2019s partners with HP Indigo and PPG to celebrate centenary"},"content":{"rendered":"\n<p><strong>Kellogg\u2019s has partnered with HP\u2019s Brands Innovation Platform and the Precision Proco Group (PPG) Sheffield site team to design and digitally print 2,022 unique packages.<\/strong><\/p>\n\n\n\n<p>Decorated with historical branding, advertisements and packaging, which has been on display since Kellogg\u2019s arrival in the UK in 1922, the packs were presented to the company\u2019s UK employees as part of the centenary celebrations.<\/p>\n\n\n\n<p>The cereal boxes were printed on Precision Proco\u2019s HP Indigo 10K press using SmartStream Mosaic \u2013 HP\u2019s variable data printing software that allows printers to create unique designs from existing assets.<\/p>\n\n\n\n<p>Steve Wardle, Senior Manager, Design Operations and Process at Kellogg\u2019s said: \u201cThis unique milestone in Kellogg\u2019s history was the ideal opportunity for us to showcase our creativity in crafting a wonderful souvenir for our UK employees and beyond to learn about the power and possibilities of digital printing and the power of personalization.\u201d<\/p>\n\n\n\n<p>Dave Prezzano, Managing Director of HP UKI, said: \u201cHP\u2019s partnership with Kellogg\u2019s is a brilliant example of how digital printing and custom packaging can bring a brand\u2019s story to life.<\/p>\n\n\n\n<p>Source : latestfinance.news<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kellogg\u2019s has partnered with HP\u2019s Brands Innovation Platform and the Precision Proco Group (PPG) Sheffield site team to design and digitally print 2,022 unique packages. Decorated with historical branding, advertisements and packaging, which has been on display since Kellogg\u2019s arrival in the UK in 1922, the packs were presented to the company\u2019s UK employees as<\/p>\n","protected":false},"author":1,"featured_media":6870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[433],"class_list":{"0":"post-6869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech-innovation","8":"tag-kellogg"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/6869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=6869"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/6869\/revisions"}],"predecessor-version":[{"id":6871,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/6869\/revisions\/6871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/6870"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=6869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=6869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=6869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}