{"id":6409,"date":"2022-10-13T16:08:20","date_gmt":"2022-10-13T16:08:20","guid":{"rendered":"https:\/\/cpmirror.com\/?p=6409"},"modified":"2022-10-13T16:08:21","modified_gmt":"2022-10-13T16:08:21","slug":"paper-or-plastic-paper-of-course","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2022\/10\/13\/paper-or-plastic-paper-of-course\/","title":{"rendered":"Paper or plastic? Paper, of course!"},"content":{"rendered":"\n<p>Sustainable packaging is a key factor in&nbsp;<em>Kellogg\u2019s\u2122<\/em>&nbsp;Better Days Promise to advance sustainable and equitable access to food.&nbsp;<\/p>\n\n\n\n<p>Since traditional plastic liners in cereal boxes are not widely recyclable curbside, Kellogg Europe tested new paper liners in boxes of&nbsp;<em>Corn Flakes<\/em>\u00ae at select Tesco stores in 2022. The trial produced thousands of cartons without a single modification to Kellogg\u2019s production equipment or Tesco\u2019s in-store processes.&nbsp;<\/p>\n\n\n\n<p>The paper-based liners preserve the cereal\u2019s freshness as effectively as its plastic counterpart and makes the entire cereal carton recyclable through more readily available methods.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cTesco has really taken a leadership role, globally, for its sustainability efforts, so they were quite happy and willing to take part in the trial,\u201d says Janice Murphy, Kellogg\u2019s Europe\u2019s Sustainable Packaging Lead.&nbsp;<\/p>\n\n\n\n<p>\u201cThere will be additional factors we have to look at when we enter the next phase of our trial, but we\u2019re hopeful that this will give us a road map for how we can expand paper liners to all cereal boxes in all regions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable packaging is a key factor in&nbsp;Kellogg\u2019s\u2122&nbsp;Better Days Promise to advance sustainable and equitable access to food.&nbsp; Since traditional plastic liners in cereal boxes are not widely recyclable curbside, Kellogg Europe tested new paper liners in boxes of&nbsp;Corn Flakes\u00ae at select Tesco stores in 2022. The trial produced thousands of cartons without a single modification<\/p>\n","protected":false},"author":1,"featured_media":6410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,72],"tags":[433],"class_list":{"0":"post-6409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest-news","8":"category-sustainability","9":"tag-kellogg"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/6409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=6409"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/6409\/revisions"}],"predecessor-version":[{"id":6411,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/6409\/revisions\/6411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/6410"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=6409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=6409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=6409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}