Berry has provided its EasySnacking\u2122 on-the-go packaging solution for one of Croatia\u2019s most popular cream spread brands, ensuring at the same time that the pack meets the customer\u2019s sustainability requirements. <\/p>\n\n\n\n
Podravka\u2019s Lino Lada is a top seller in its home market and the rest of the Adria region thanks to the company\u2019s continued product development. The new on-the-go variants for two of its products, Lino Lada Gold and Lino Lada Duo, both delicious chocolate-hazelnut cream spreads, were designed to meet consumer demand, as Maja Pezelj Stunja, Brand Manager at Podravka, explained:<\/p>\n\n\n\n
\u201cFollowing the rising trend of on-the-go products, we decided to offer our most popular flavours, Lino Lada Gold and Lino Lada Duo, as on-the-go options. Now, we have successfully launched a very appealing solution that gives consumers an easy way to enjoy our spreads whenever and wherever they like. It is an example of how Podravka achieves growth by continuing to add new products, flavours and packaging solutions to the Lino Lada product family.\u201d Berry has provided its EasySnacking\u2122 on-the-go packaging solution for one of Croatia\u2019s most popular cream spread brands, ensuring at the same time that the pack meets the customer\u2019s sustainability requirements. Podravka\u2019s Lino Lada is a top seller in its home market and the rest of the Adria region thanks to the company\u2019s continued product development.<\/p>\n","protected":false},"author":1,"featured_media":5325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,71],"tags":[237],"class_list":{"0":"post-5324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest-news","8":"category-tech-innovation","9":"tag-berry"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/5324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=5324"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/5324\/revisions"}],"predecessor-version":[{"id":5326,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/5324\/revisions\/5326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/5325"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=5324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=5324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=5324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Appealing solution through partnership <\/strong>
Berry has a long-standing track record as Podravka\u2019s packaging partner during which time the two companies have developed several successful projects together. Berry was therefore an obvious choice for Podravka\u2019s on-the-go solution.
\u201cOur goal was to find a practical lightweight packaging solution made with as little material as possible,\u201d said Renata Tomerlin. \u201cWe found a perfect match in EasySnacking\u2122 by Berry with an integral wooden spoon. It is, above all, practical and in line with our sustainability plans and need for packaging that is easy to recycle. Further, it has first-class image quality with in-mould labelling on the base and a PP self-adhesive label on top of the lid.
\u201cWe find Berry to be a reliable partner and great supplier of innovative packaging solutions taking sustainability into account,\u201d she continued. \u201cWe appreciate that they offer tailor-made solutions, react quickly to our demands, and are good collaborators.\u201d
Great market response<\/strong>
The market\u2019s response to the new packaging in Croatia is very positive and Podravka is highly optimistic about the prospects for its on-the-go products in the Adria markets, as well as in Western and Central Europe.
Lino Lada cream spread was first launched in 1998. Today, the product range includes five varieties: duo, milk, nougat, coconut, and Gold. All five work wonderfully well as delicious spreads on bread, but are also treats as fillings in pancakes, ingredients in cakes, toppings for ice cream, or simply as confectionery.<\/p>\n","protected":false},"excerpt":{"rendered":"