Andersen designs and manufactures premium home EV chargers that combine intelligent engineering with carefully considered design. Known for their stylish, customisable finishes, each charger is made to order and designed to complement the home as much as it performs. Sustainability sits at the heart of the business, with a commitment to electric driving that extends beyond the product itself, including a fully electric installation fleet.<\/p>\n\n\n\n
As part of this ongoing focus on innovation and sustainability,\u00a0Andersen\u00a0was looking for an automotive packaging solution that would protect products in transit, enhance the customer experience and align with its sustainability goals. They also needed packaging that would make handling and installation simpler for their team and customers. They required a corrugated packaging partner capable of delivering performance, practicality and a premium unboxing experience – and turned to\u00a0Smurfit Westrock\u00a0to help bring that vision to life.<\/p>\n\n\n\n
Andersen\u2019s search for automotive packaging with purpose<\/strong><\/p>\n\n\n\n Andersen approached the team at\u00a0\u00a0\u00a0Smurfit Westrock Peterborough\u00a0\u00a0seeking a new auto parts packaging design for A3 and A4 car chargers. The brief was clear: create a robust pack capable of protecting high-value products during courier and palletised shipping, while still delivering a premium unboxing experience that reflected the quality of the brand.<\/p>\n\n\n\n The packaging also needed to accommodate multiple components and wall-installation templates, meet future ISTA testing requirements, and use high-quality materials with a brown finish to support Andersen\u2019s understated, high-end aesthetic. Above all, the solution had to be durable, environmentally responsible and fully aligned with Andersen\u2019s sustainability strategy.<\/p>\n\n\n\n Engineering the perfect packaging fit<\/strong><\/p>\n\n\n\n Smurfit Westrock Peterborough was tasked with designing the packaging for the products which were set to launch within an eight-week window. While the A3 is the larger unit, both packs needed to share a consistent look and feel, featuring an easy-open design, plastic-free materials and a dedicated area to securely store screws and clamps.<\/p>\n\n\n\n With physical product samples not yet available, the team moved quickly, using CAD software to develop and refine the designs virtually from technical specifications. This approach allowed custom packaging concepts to be tested early, ensuring the final solution would meet performance, usability and sustainability requirements from the outset.<\/p>\n\n\n\n Given Andersen\u2019s strong focus on EPR compliance, every element needed to be fully paper-based and recyclable. This offers around a 50% EPR cost saving, compared with foam or plastic alternatives. Using Smurfit Westrock\u2019s specialist paper-to-box application, the team calculated the smallest possible board caliper that would still deliver the required strength and rigidity, ensuring the pack met Andersen\u2019s environmental and performance expectations.<\/p>\n\n\n\n Crafting a smart, sustainable solution<\/strong><\/p>\n\n\n\n To meet Andersen\u2019s requirements for strength, sustainability and a premium customer experience, Smurfit Westrock Peterborough created a fully paper-based car charger packaging solution featuring an innovative structural design. The outer case was manufactured using a robust B-flute material that folds easily and provides a smooth printing surface. This is combined with a unique lid feature: instead of folding the internal flaps downward, they fold a full 180 degrees inward, helping prevent bending when opening or closing. This improves the strength and aesthetic of the closed pack. The Smurfit Westrock Peterborough team also decided to use a safe edge rule at the front of the pack, where the consumer would open and close it, to reduce the risk of cuts.<\/p>\n\n\n\n Inside, the product is protected by custom double wall BC-flute inserts, which provide cushioning and puncture protection. The first thing customers see when the box is opened is the welcome pack, held centrally within a protective fitting. There are also integrated finger holes to guide customers to lift this section out, exposing the charger and the installation template beneath.<\/p>\n\n\n\n The top fitting of the box balances visual appeal with strength and void fill, protecting the top, front and back of the unit during shipping. This fitting locks neatly into the back of the pack and connects with a smaller front fitting, cleverly designed to roll, lock and keep essential small parts safe.<\/p>\n\n\n\n Driving Andersen\u2019s packaging forward<\/strong><\/p>\n\n\n\n The impact of the new custom packaging solution is undeniable. The new charger range, complete with its fresh packaging design, launched to market on time and surpassed initial sales expectations.<\/p>\n\n\n\n By applying the same internal fitting design across both the A3 and A4 models, Smurfit Westrock created a unified look that strengthened product consistency throughout the charger range. Plus, with additional side fittings engineered to cradle the unit from below and buffer the sides, the car components packaging ensures protection during transport and handling.<\/p>\n\n\n\n As the solution is fully paper-based, it\u2019s recyclable, robust and aligned with Andersen\u2019s premium yet understated aesthetic and ethos. This move to an entirely plastic-free solution significantly reduced Andersen\u2019s EPR liability, supporting both cost savings and the business\u2019s sustainability and growth agenda.<\/p>\n\n\n\n Stephen York, Senior Production Supervisor at Andersen, said: \u201cWe\u2019re so pleased with how the packaging has turned out, and how well it reflects the quality of our chargers. It\u2019s fully recyclable, protective and delivers an unboxing experience that our customers love. Smurfit Westrock Peterborough turned our vision into a quality, sustainable solution that exceeded our expectations.\u201d<\/p>\n\n\n\n Brian Smith, Technical Sales Manager at Smurfit Westrock, said: \u201cWorking with Andersen was an exciting challenge. They had a clear vision for what they wanted, and we were able to translate that into paper-based packaging that met tight deadlines, all without compromising on quality.\u201d<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Andersen designs and manufactures premium home EV chargers that combine intelligent engineering with carefully considered design. Known for their stylish, customisable finishes, each charger is made to order and designed to complement the home as much as it performs. Sustainability sits at the heart of the business, with a commitment to electric driving that extends<\/p>\n","protected":false},"author":1,"featured_media":23001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[1875],"class_list":["post-23000","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","tag-andersen"],"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/23000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=23000"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/23000\/revisions"}],"predecessor-version":[{"id":23002,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/23000\/revisions\/23002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/23001"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=23000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=23000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=23000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}