{"id":22746,"date":"2026-07-04T10:19:19","date_gmt":"2026-07-04T10:19:19","guid":{"rendered":"https:\/\/cpmirror.com\/?p=22746"},"modified":"2026-07-04T10:19:19","modified_gmt":"2026-07-04T10:19:19","slug":"new-report-quantifies-amazons-role-in-accelerating-packaging-innovation-and-the-shift-to-circular-materials-in-europe","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2026\/07\/04\/new-report-quantifies-amazons-role-in-accelerating-packaging-innovation-and-the-shift-to-circular-materials-in-europe\/","title":{"rendered":"New report quantifies Amazon\u2019s role in accelerating packaging innovation and the shift to circular materials in Europe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since 2021, Amazon has invested \u20ac17 billion in European companies pioneering low-carbon technologies across the energy,&nbsp;transportation&nbsp;and packaging sectors. According to a new report by Frontier Economics, these investments have supported up to 144,000 jobs and generated as much as \u20ac11 billion in gross value added (GVA) across the EU and the UK.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report \u2014 Powering the low-carbon economy: How Amazon&#8217;s investments boost Europe&#8217;s growth and competitiveness \u2014 comes as the Draghi report into EU competitiveness&nbsp;identified&nbsp;an annual \u20ac800 billion investment shortfall in Europe&#8217;s competitiveness, including in the clean transition. Decarbonisation is a key driver of economic renewal, according to the European Commission&#8217;s Competitiveness Compass and Clean Industrial Deal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andreas Marschner, Vice-President of Worldwide Sustainable Operations at Amazon, said: &#8220;Amazon&#8217;s investments in Europe demonstrate that decarbonisation and economic competitiveness go hand in hand. By deploying clean technologies at scale and working with innovative European partners,&nbsp;we&#8217;re&nbsp;helping build the low-carbon economy Europe needs while supporting jobs,&nbsp;growth&nbsp;and industrial leadership. But no company can deliver this transition alone \u2014 achieving our Climate Pledge goal of net-zero by 2040 will require sustained collaboration across industry, government and civil society.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report examines Amazon&#8217;s investments across three pillars between 2021 and 2025 \u2014 carbon-free energy (including more than 120 European projects delivering 8.7 GW of capacity), transport electrification (more than 10,000 electric delivery vehicles deployed across Europe), and sustainable packaging (100% recyclable, paper-based packaging in Amazon\u2019s European delivery network since 2022).In each area, the economic multiplier effects \u2014 through supply chains, construction, manufacturing and operations \u2014 drive the jobs and economic value at the heart of the report&#8217;s findings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company\u2019s low-carbon investments in Europe are set to continue. Amazon is expanding its carbon-free energy portfolio at the same time as growing its fleet of electric heavy trucks and opening 25 new micromobility hubs, home to electric cargo bikes and on-foot deliveries, in 2026. These next steps \u2014alongside continued investment in automated packaging and battery storage \u2014 all reflect the company\u2019s commitment to Europe\u2019s competitiveness and contribute to its goal to reach net-zero carbon by 2040.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2021, Amazon has invested \u20ac17 billion in European companies pioneering low-carbon technologies across the energy,&nbsp;transportation&nbsp;and packaging sectors. According to a new report by Frontier Economics, these investments have supported up to 144,000 jobs and generated as much as \u20ac11 billion in gross value added (GVA) across the EU and the UK.&nbsp; The report \u2014<\/p>\n","protected":false},"author":1,"featured_media":22747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[93,51],"class_list":["post-22746","post","type-post","status-publish","format-standard","has-post-thumbnail","category-international","tag-amazon","tag-top-news"],"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=22746"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22746\/revisions"}],"predecessor-version":[{"id":22748,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22746\/revisions\/22748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/22747"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=22746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=22746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=22746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}