{"id":22456,"date":"2026-05-29T06:26:04","date_gmt":"2026-05-29T06:26:04","guid":{"rendered":"https:\/\/cpmirror.com\/?p=22456"},"modified":"2026-05-29T06:26:04","modified_gmt":"2026-05-29T06:26:04","slug":"what-is-next-for-ecommerce-mondis-2026-ecommerce-trend-report-explores-how-ai-and-packaging-innovation-are-reshaping-the-customer-experience","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2026\/05\/29\/what-is-next-for-ecommerce-mondis-2026-ecommerce-trend-report-explores-how-ai-and-packaging-innovation-are-reshaping-the-customer-experience\/","title":{"rendered":"What is next for eCommerce? Mondi\u2019s 2026 eCommerce trend report explores how AI and packaging innovation are reshaping the customer experience"},"content":{"rendered":"\n

As eCommerce continues to evolve, innovation is redefining both how consumers shop and how products are delivered. Mondi\u2019s eCommerce trend report 2026 reveals a clear shift:<\/strong> while artificial intelligence (AI) is transforming digital journeys, packaging is becoming a decisive factor in customer satisfaction, operational performance and long-term brand loyalty.<\/p>\n\n\n\n

With insights from 6,000 consumers across Europe and T\u00fcrkiye, the report highlights a growing connection between digital convenience and physical experience and the increasing role of packaging in bridging the two. 
<\/strong><\/p>\n\n\n\n

The challenge: rising expectations in a rapidly evolving eCommerce landscape <\/h2>\n\n\n\n

Today\u2019s online retailers operate in a highly dynamic environment shaped by technological acceleration, legislation, rising customer expectations and increasing operational complexity.<\/p>\n\n\n\n

AI <\/strong>is already transforming how consumers discover and purchase products<\/strong>. Six in ten shoppers now use AI <\/strong>tools during their shopping journey, and more than half are willing to let AI make purchasing decisions on their behalf. As digital experiences become faster and more personalised, expectations of the physical delivery experience are increasing just as quickly. Consumers now expect packaging to deliver across multiple dimensions:<\/p>\n\n\n\n

    \n
  • Protection<\/strong>, with\u00a098%<\/strong>\u00a0ranking it as\u00a0essential\u00a0<\/strong><\/li>\n\n\n\n
  • Sustainability<\/strong>, expected by\u00a086%<\/strong>\u00a0of shoppers\u00a0<\/li>\n\n\n\n
  • Experience<\/strong>, with\u00a0two-thirds<\/strong>\u00a0linking\u00a0packaging\u00a0<\/strong>to\u00a0repeat purchase<\/strong>\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n

    This shift presents a clear challenge for retailers<\/strong>: packaging must move beyond a functional requirement and become an integrated part of the overall eCommerce strategy.<\/p>\n\n\n\n

    The solution: innovation driven by data, collaboration and real-world testing <\/h2>\n\n\n\n

    At Mondi Group eCommerce, innovation <\/strong>is centred on developing packaging solutions that respond directly to both consumer expectations and operational realities<\/p>\n\n\n\n

    A key differentiator is Mondi\u2019s ability to\u00a0combine consumer insight with practical application<\/strong>. The findings from the annual trend report are translated into tangible packaging innovations through close collaboration with customers and partners across the value chain<\/p>\n\n\n\n

    At Mondi\u2019s ThinkBox, an ISTA-certified testing laboratory and innovation hub in Budweis, Czechia, packaging solutions are tested against the realities of eCommerce delivery, including drops, vibration, compression and handling. This validation process helps customers identify potential weaknesses early, reduce product damage, optimise material use and improve operational efficiency before market introduction.<\/p>\n\n\n\n

    We work closely with our customers to understand their operational challenges and long-term ambitions. Packaging should not simply support the process -it should actively improve efficiency, reduce waste and enhance the customer experience.\u201d<\/p>\n\n\n\n

      \n
    • Gavin Mounce, Mondi Group eCommerce Innovation & Application Director<\/li>\n<\/ul>\n\n\n\n

      The outcome: packaging as a strategic driver of performance
      The findings from the eCommerce trend report 2026 reinforce a clear conclusion: packaging is no longer just a cost factor, it is a strategic lever for performance. Well-designed packaging can:<\/p>\n\n\n\n

      Improve product protection and reduce returns
      Enhance customer experience and drive repeat purchase
      Increase efficiency across fulfilment and logistics
      Support sustainability goals through reduced material use and recyclability<\/p>\n\n\n\n

      Shaping the future of eCommerce packaging <\/h2>\n\n\n\n

      As digital and physical retail experiences become more interconnected, the role of packaging will continue to grow in importance. Mondi\u2019s innovation-driven approach, combining consumer insight, advanced testing and ecosystem collaboration, ensures that packaging solutions are ready to meet future demands.<\/p>\n\n\n\n

      By aligning protection, sustainability and operational efficiency, Mondi supports eCommerce businesses in navigating complexity and creating long-term value. <\/p>\n\n\n\n

      \n


      In eCommerce, packaging is often the first physical interaction a customer has with a brand. Ensuring that this moment delivers on both performance and experience is key to building trust and lasting customer relationships.\u201d<\/p>\n\n\n\n

        \n
      • – Armand Schoonbrood, COO Mondi Group eCommerce<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        As eCommerce continues to evolve, innovation is redefining both how consumers shop and how products are delivered. Mondi\u2019s eCommerce trend report 2026 reveals a clear shift: while artificial intelligence (AI) is transforming digital journeys, packaging is becoming a decisive factor in customer satisfaction, operational performance and long-term brand loyalty. With insights from 6,000 consumers across Europe and<\/p>\n","protected":false},"author":1,"featured_media":22457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[85],"class_list":["post-22456","post","type-post","status-publish","format-standard","has-post-thumbnail","category-corrugated-folding-carton","tag-mondi"],"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=22456"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22456\/revisions"}],"predecessor-version":[{"id":22458,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22456\/revisions\/22458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/22457"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=22456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=22456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=22456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}