Hershey’s Kisses is teaming up with The Pok\u00e9mon Company International for another special-edition collection \u2014 and this year, things are getting a little villainous.<\/p>\n\n\n\n
Fans can collect 151 Pok\u00e9 Ball foil designs in addition to 10 new foils, inspired by the beloved antagonists in the Pok\u00e9mon world, Team Rocket.<\/p>\n\n\n\n
In celebration of 30 years of Pok\u00e9mon, the collection introduces a new narrative-driven experience, where Team Rocket is on a mission to steal every Hershey’s Kisses foil design \u2014 and they’re not keeping it a secret.<\/p>\n\n\n\n
“Pok\u00e9mon brings people together in ways few brands can \u2014 and that same joy of discovery lives in Hershey’s chocolate,” said Carly Andrews, Associate Brand Manager at The Hershey Company (NYSE: HSY). “With 151 Pok\u00e9 Ball foils and the addition of Team Rocket foils, this year’s collection delivers our most fun, collectible Pok\u00e9mon release yet.”<\/p>\n\n\n\n
A Collectible Experience That Goes Beyond the Wrapper<\/strong><\/p>\n\n\n\n Fans can follow along as the story unfolds across social, centered on the challenge of collecting all 151 Hershey’s Kisses chocolates before Team Rocket does.<\/p>\n\n\n\n Earlier this month, Team Rocket temporarily took over Hershey’s Instagram, posting in-character content about their ongoing hijinks and attempts to steal Hershey’s Kisses chocolates. In addition, on May 12, Pok\u00e9mon fans and families can scan the QR code on each pack to visit a digital collection hub \u2014 a place to track finds, follow the story and enter for a chance to win exclusive prizes.<\/p>\n\n\n\n Available in 9-oz share packs and 28-oz party bags at participating retailers nationwide, each of the Hershey’s Kisses chocolates collected becomes part of the fun, turning everyday chocolate moments into a shared experience rooted in fandom, play and discovery.<\/p>\n\n\n\n More Ways to Play from the Hershey Company<\/strong><\/p>\n\n\n\n This summer, Pirate’s Booty is bringing Pok\u00e9mon fun to snack time with Pikachu-shaped puffs and three unique pack designs. Each pack will include a different “Who’s That Pok\u00e9mon” challenge and access to downloadable activities for the whole family.<\/p>\n\n\n\n