MM Board & Paper has introduced its latest folding boxboard innovation for packaging converters with the launch of ALASKA\u00ae BRIGHT NEW.<\/p>\n\n\n\n
ALASKA\u00ae BRIGHT NEW features a number of key benefits that support converters looking to improve efficiency, helping to optimise every production run. It employs targeted lightweighting across selected grammages while maintaining the superb print performance, surface quality, and converting behavior of the popular original ALASKA\u00ae BRIGHT.<\/p>\n\n\n\n
The announcement is a boost for converters looking to reduce pack weight and increase material efficiency in order to meet customer sustainability goals. The new substrate \u2013 produced at MM Kotkamills in Finland \u2013 is suitable for use across a wide range of applications, including dry food, pharma and healthcare, cosmetics, personal care, and even graphical projects. Its smoothness and printability also mean it possesses ideal coding properties, as customers have come to expect from MM Board & Paper\u2019s virgin fibre. This is a major benefit at a time when evolving consumer preferences and legal obligations, such as the EU\u2019s Digital Product Passports (DPP), are placing heightened focus on data carrying in packaging.<\/p>\n\n\n\n
Michael Strobl, Director Innovation & Technical Services at MM Board & Paper, said: \u201cWhen packaging needs to look sharp, run smoothly, and deliver consistent results day after day, reliability matters, especially in everyday production. ALASKA\u00ae BRIGHT NEW supports customers in raising their products to new heights with less material, without changing what already works.<\/p>\n\n\n\n
With ALASKA\u00ae BRIGHT NEW, material efficiency has been improved while all other key characteristics remain unchanged. Appearance, surface quality, print performance, and converting behavior stay exactly as customers know them \u2014 refined, not reinvented.\u201d<\/p>\n\n\n\n
The original ALASKA\u00ae BRIGHT will remain on the market over the coming months to ensure customers can smoothly transition to the improved ALASKA\u00ae BRIGHT NEW.<\/p>\n","protected":false},"excerpt":{"rendered":"
MM Board & Paper has introduced its latest folding boxboard innovation for packaging converters with the launch of ALASKA\u00ae BRIGHT NEW. ALASKA\u00ae BRIGHT NEW features a number of key benefits that support converters looking to improve efficiency, helping to optimise every production run. It employs targeted lightweighting across selected grammages while maintaining the superb print<\/p>\n","protected":false},"author":1,"featured_media":22143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[1803],"class_list":{"0":"post-22142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-mm-board"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=22142"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22142\/revisions"}],"predecessor-version":[{"id":22144,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/22142\/revisions\/22144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/22143"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=22142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=22142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=22142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}