{"id":21936,"date":"2026-04-10T07:47:27","date_gmt":"2026-04-10T07:47:27","guid":{"rendered":"https:\/\/cpmirror.com\/?p=21936"},"modified":"2026-04-10T07:47:29","modified_gmt":"2026-04-10T07:47:29","slug":"esko-and-partners-set-immersive-end-to-end-packaging-experience-for-interpack","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2026\/04\/10\/esko-and-partners-set-immersive-end-to-end-packaging-experience-for-interpack\/","title":{"rendered":"Esko and Partners Set Immersive End-to-End Packaging Experience for interpack"},"content":{"rendered":"\n

\u201cFrom Design to Production Line\u201d guided tour brings connected packaging ecosystem to life<\/em><\/p>\n\n\n\n

Esko is joining forces with its technology partners to deliver a fully immersive, end-to-end packaging experience at interpack 2026, offering print professionals, converters and brand owners a unique opportunity to witness the complete packaging journey in action.<\/p>\n\n\n\n

Running daily from 7-13 May at Messe D\u00fcsseldorf (Hall 8b, stand 8BC14), the guided \u201cFrom Design to Production Line\u201d experience will give visitors the rare opportunity to see behind the scenes of a fully connected packaging ecosystem, from initial design through artwork, print production, coding and marking, and finally into logistics and pallet optimization.<\/p>\n\n\n\n

Developed in collaboration with some of today\u2019s key print and packaging technology players, the one-hour experience demonstrates how integrated data and workflow automation can accelerate speed-to-market, ensure compliance, and enable more sustainable packaging production.<\/p>\n\n\n\n

\u201cThis is not a traditional booth demonstration,\u201d said Jan De Roeck, Marketing Director at Esko. \u201cWe are breaking down silos across the packaging value chain to show, live and in context, how connected technologies and integrated data can transform the way a real-world granola pack is developed, produced and delivered – faster, compliant, and with more focus on sustainability.<\/p>\n\n\n\n

Immersive experience
Visitors will embark on a four-phase journey developed by Esko and Videojet Technologies in association with partner companies Amazon Transparency, CarbonQuota, ePac Flexible Packaging, io.tt, Laetus, Recyda and RegASK:
\u2022 Phase 1 – Concept & Digital Shelf: See how packaging concepts are created and refined using advanced 2D and 3D design tools, including structural packaging and retail-ready displays.
\u2022 Phase 2 – Intelligent Artwork: Focusing on the \u2018middle mile\u2019 of packaging, this phase highlights how AI-driven compliance, connected data, and partner integrations simplify complexity. \u201cDemonstrations will include real-time regulatory monitoring, carbon footprint analysis, recyclability insights, and the implementation of Digital Product Passports using GS1 Digital Link-enabled QR codes,\u201d said Jan.
\u2022 Phase 3 – Printing Process: Attendees will observe a previously printed pouch, produced using both digital and flexographic technologies. \u201cThe demonstration will include high-quality digital print production alongside next-generation flexo platemaking,\u201d said Jan. \u201cThis phase illustrates how converters can achieve superior print quality while reducing ink usage and supporting sustainability goals.\u201d
\u2022 Phase 4 – Production Line & Logistics: The final phase brings the packaging to life on the production line, showcasing real-time coding, marking, and traceability. \u201cThe journey concludes with palletization optimization, where attendees can explore how smarter logistics decisions reduce costs and environmental impact,\u201d said Jan.<\/p>\n\n\n\n

Key benefits highlighted throughout the tour include achieving faster packaging development cycles through connected workflows, enhanced compliance with evolving global regulations, improved sustainability through data-driven decision-making, greater supply chain transparency and traceability, and reduced costs through optimized production and logistics. Participants will also receive a physical sample of the granola pack produced during the experience, offering a tangible takeaway from the journey.<\/p>\n\n\n\n

\u201cThis experience gives visitors a blueprint for the future of packaging,\u201d added Jan. \u201cBy connecting every stage of the process, companies can move faster, operate more efficiently, and turn sustainability and compliance into competitive advantages.\u201d<\/p>\n\n\n\n

The \u201cFrom Design to Production Line\u201d experience will run daily from 2pm throughout interpack and last approximately one hour. Spaces are limited, so book your space now here.<\/p>\n\n\n\n

Visitors can stay after the tour for a personalized meeting and demo to discuss specific operational needs and address individual challenges \u2013 book a demo here.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cFrom Design to Production Line\u201d guided tour brings connected packaging ecosystem to life Esko is joining forces with its technology partners to deliver a fully immersive, end-to-end packaging experience at interpack 2026, offering print professionals, converters and brand owners a unique opportunity to witness the complete packaging journey in action. Running daily from 7-13 May<\/p>\n","protected":false},"author":1,"featured_media":21937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[113,51],"class_list":{"0":"post-21936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-labelling","8":"tag-esko","9":"tag-top-news"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=21936"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21936\/revisions"}],"predecessor-version":[{"id":21938,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21936\/revisions\/21938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/21937"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=21936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=21936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=21936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}