Campari Group has revealed a new bottle design for Aperol, reinterpreting the ap\u00e9ritif\u2019s classic appearance with a contemporary Italian look.<\/p>\n\n\n\n
Aperol\u2019s new bottle design signals a new chapter for the brand while remaining true to the visual codes that have made it recognisable since its introduction in 1919.<\/p>\n\n\n\n
Balancing modernity with heritage, the new design aims to elevate Aperol\u2019s presence across bars, terraces, and retail shelves.<\/p>\n\n\n\n
While the liquid inside stays unchanged, the new design is intended to celebrate Aperol\u2019s journey from a local Italian ap\u00e9ritif to a global icon of modern aperitivo culture.<\/p>\n\n\n\n
It features rippled glass around the bottle\u2019s shoulder, highlighting the vibrant orange liquid inside, and a more refined silhouette inspired by Italian architecture, creating a bottle that \u2018feels special in customers\u2019 hands.\u2019<\/p>\n\n\n\n
The label has been simplified to emphasise the ap\u00e9ritif\u2019s vibrant colour. On the back of the bottle is a transparent label with a guide for making the perfect Aperol Spritz.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Campari Group has revealed a new bottle design for Aperol, reinterpreting the ap\u00e9ritif\u2019s classic appearance with a contemporary Italian look. Aperol\u2019s new bottle design signals a new chapter for the brand while remaining true to the visual codes that have made it recognisable since its introduction in 1919. Balancing modernity with heritage, the new design<\/p>\n","protected":false},"author":1,"featured_media":21708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[1801],"class_list":{"0":"post-21710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-products","8":"tag-campari-group"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=21710"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21710\/revisions"}],"predecessor-version":[{"id":21711,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21710\/revisions\/21711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/21708"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=21710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=21710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=21710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}