{"id":21663,"date":"2026-03-10T10:03:39","date_gmt":"2026-03-10T10:03:39","guid":{"rendered":"https:\/\/cpmirror.com\/?p=21663"},"modified":"2026-03-24T12:31:45","modified_gmt":"2026-03-24T12:31:45","slug":"paper-could-play-a-valuable-role-in-tackling-plastic-pollution-according-to-emf-report","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2026\/03\/10\/paper-could-play-a-valuable-role-in-tackling-plastic-pollution-according-to-emf-report\/","title":{"rendered":"Paper could play a \u2018valuable role\u2019 in tackling plastic pollution, according to EMF report"},"content":{"rendered":"\n<p>The new Ellen MacArthur Foundation report sets criteria it says will ensure paper-based solutions deliver environmental benefits and support a circular economy.<\/p>\n\n\n\n<p>The report has been endorsed by 44 businesses, NGOs, investors and academics who are calling for innovation in paper-based alternatives to help tackle flexible plastic packaging pollution.<\/p>\n\n\n\n<p>Flexible plastics, including sachets, wrappers and pouches, are the fastest-growing type of plastic packaging worldwide.<\/p>\n\n\n\n<p>In countries with low formal collection and recycling systems, they are a major source of pollution, the Foundation says flexible plastics make up 80% of the plastic packaging that ends up in oceans.<\/p>\n\n\n\n<p>The report found that paper-based alternatives to flexible plastics can be more easily designed to be both recyclable and biodegradable.<\/p>\n\n\n\n<p>In markets where flexible packaging has a high likelihood of ending up in the environment, the report says this would enable the material to be recycled once collection and recycling systems are in place.<\/p>\n\n\n\n<p>However, the report also warns that without \u2018careful design and sourcing\u2019, paper packaging may offer little or no benefit.<\/p>\n\n\n\n<p>Endorsed by organisations across the plastics value chain, the report sets out six sets of criteria:<\/p>\n\n\n\n<p>Responsibly sourced to avoid contributing to forest degradation.<br>Responsibly produced to minimise pressure on climate and water resources.<br>Meets technical, economic, and consumer needs to be viable in practice.<br>Recyclable locally and supported by efforts to scale up collection infrastructure.<br>Avoids hazardous chemicals and persistent plastic pollution.<br>Fits within a broader, socially inclusive circular economy strategy.<br>Commenting on the report, Sander Defruyt, Plastics Strategy Lead at the Ellen MacArthur Foundation, said: \u201cFlexible plastic packaging pollution is a systemic challenge \u2013 with an estimated 20 trillion items expected to enter our oceans over the next 15 years.\u201d<\/p>\n\n\n\n<p>\u201cThere\u2019s no silver bullet, therefore adding paper-based alternatives to the mix helpfully expands the toolbox, complementing other priority solutions such as reusable packaging.\u201d<\/p>\n\n\n\n<p>The Foundation\u2019s report also highlights that paper-based solutions don\u2019t yet exist at the \u2018scale, cost or performance needed\u2019.<\/p>\n\n\n\n<p>The report calls on businesses and policymakers to accelerate the development of paper-based flexible packaging solutions and establish safeguards that guide their responsible use.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Ellen MacArthur Foundation report sets criteria it says will ensure paper-based solutions deliver environmental benefits and support a circular economy. The report has been endorsed by 44 businesses, NGOs, investors and academics who are calling for innovation in paper-based alternatives to help tackle flexible plastic packaging pollution. Flexible plastics, including sachets, wrappers and<\/p>\n","protected":false},"author":1,"featured_media":21664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,72],"tags":[1426],"class_list":{"0":"post-21663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest-news","8":"category-sustainability","9":"tag-plastic-pollution"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=21663"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21663\/revisions"}],"predecessor-version":[{"id":21665,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21663\/revisions\/21665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/21664"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=21663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=21663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=21663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}