Mets\u00e4 Board, part of Mets\u00e4 Group, will open a new Packaging Design Studio in Milan in summer 2026, marking a significant step in accelerating packaging innovation and strengthening collaboration with European brand owners, converters, and packaging developers.<\/p>\n\n\n\n
\u201cLocated in one of Europe\u2019s leading design capitals, the Milan studio gives us a perfect setting to work even more closely with our customers. The studio makes it easy to connect, test ideas and move towards solutions that keep pace with the fast evolving packaging landscape,\u201c says Erja Hyrsky<\/strong>, SVP, Commercial Operations.<\/p>\n\n\n\n Equipped with modern tools and advanced AI supported design and simulation technologies, the studio will enhance the way workshops, design sprints, and co creation sessions are carried out more effectively, especially in projects where sustainability targets, performance requirements or regulatory changes drive the need for new solutions.<\/p>\n\n\n\n Bringing packaging design, product development and technical competence into one location enables closer cooperation across the packaging value chain. The studio provides a place where insights, materials, and manufacturing requirements can be considered holistically, supporting customers in developing solutions that are both functional and ready for implementation.<\/p>\n\n\n\n \u201cWith the new studio in Milan, we are creating a space where innovation, design, and technical excellence meet,\u201d says Ilkka Harju<\/strong>, Director, Packaging Design Services. \u201cThis enables us to work side by side with customers and partners on solutions that move efficiently from idea to implementation.\u201d<\/p>\n\n\n\n The Milan studio complements Mets\u00e4 Board\u2019s existing Excellence Centre in \u00c4\u00e4nekoski, Finland, which focuses on material research, packaging performance testing, and holistic packaging development, as well as the company\u2019s Packaging Design Studio in Norwalk, US, which supports customers in North America. <\/p>\n\n\n\n Opening in summer 2026, the Milan Packaging Design Studio will welcome customers, partners, and industry stakeholders to explore and develop new packaging solutions together.<\/p>\n","protected":false},"excerpt":{"rendered":" Mets\u00e4 Board, part of Mets\u00e4 Group, will open a new Packaging Design Studio in Milan in summer 2026, marking a significant step in accelerating packaging innovation and strengthening collaboration with European brand owners, converters, and packaging developers. \u201cLocated in one of Europe\u2019s leading design capitals, the Milan studio gives us a perfect setting to work<\/p>\n","protected":false},"author":1,"featured_media":21473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[333],"class_list":{"0":"post-21472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-metsa-board"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=21472"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21472\/revisions"}],"predecessor-version":[{"id":21474,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21472\/revisions\/21474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/21473"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=21472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=21472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=21472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}