{"id":21419,"date":"2026-02-16T12:53:34","date_gmt":"2026-02-16T12:53:34","guid":{"rendered":"https:\/\/cpmirror.com\/?p=21419"},"modified":"2026-02-16T12:53:34","modified_gmt":"2026-02-16T12:53:34","slug":"valpak-appoints-director-of-data-insights","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2026\/02\/16\/valpak-appoints-director-of-data-insights\/","title":{"rendered":"Valpak appoints director of data insights"},"content":{"rendered":"\n<p>Crum has spent 11 years at Valpak, most recently at Valpak\u2019s Supplier Data Hub and Insight Platform. His new role complements the launch of Valpak\u2019s Global Data Insights, which is helping brands and retailers to manage packaging obligations, recyclability and EPR costs.<\/p>\n\n\n\n<p>Crum said: \u201cAs new packaging regulations come into force around the world, brands and retailers need to be confident that they are meeting their obligations in every market \u2013 they need instant visibility and tools to pinpoint data gaps and highlight opportunities for improvement.<\/p>\n\n\n\n<p>\u201cMy role is to provide that assurance, making sure that Valpak\u2019s platforms, processes and people deliver trusted data and scalable systems in an increasingly complex data landscape.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crum has spent 11 years at Valpak, most recently at Valpak\u2019s Supplier Data Hub and Insight Platform. His new role complements the launch of Valpak\u2019s Global Data Insights, which is helping brands and retailers to manage packaging obligations, recyclability and EPR costs. Crum said: \u201cAs new packaging regulations come into force around the world, brands<\/p>\n","protected":false},"author":1,"featured_media":21422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[964],"class_list":{"0":"post-21419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-valpak"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=21419"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21419\/revisions"}],"predecessor-version":[{"id":21423,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/21419\/revisions\/21423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/21422"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=21419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=21419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=21419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}