{"id":20663,"date":"2025-12-26T14:55:36","date_gmt":"2025-12-26T14:55:36","guid":{"rendered":"https:\/\/cpmirror.com\/?p=20663"},"modified":"2025-12-26T14:55:37","modified_gmt":"2025-12-26T14:55:37","slug":"metsaboard-pro-fbb-bright-paperboard-selected-for-salt-supplements-innovative-packaging","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2025\/12\/26\/metsaboard-pro-fbb-bright-paperboard-selected-for-salt-supplements-innovative-packaging\/","title":{"rendered":"Mets\u00e4Board Pro FBB Bright paperboard selected for SALT! Supplements\u2019 innovative packaging"},"content":{"rendered":"\n<p>SALT! Supplements, founded by athletes&nbsp;<strong>Alfonso Iovine<\/strong>&nbsp;and&nbsp;<strong>Kim Connor Streich<\/strong>, set out to create hydration products that meet the needs of sportspeople seeking effective and appealing solutions. For their latest electrolyte stick sachets, the brand sought packaging that would deliver a premium experience from the opening moment.<\/p>\n\n\n\n<p>To achieve this, print production agency COUSIN appointed packaging design company Burgopak to develop a solution that balances visual impact, practicality, and shipping efficiency. Burgopak\u2019s team selected their proprietary Coupe pack, designed to minimise dead space. It presents the 15 supplement sticks at an angle \u2013 they lie staggered for a visually engaging display. The materials and design were optimised for efficient material use and practical strength. The pack\u2019s dimensions were optimised to meet Royal Mail\u2019s large letter requirements, helping to reduce shipping costs and environmental impact.<\/p>\n\n\n\n<p>A key element of the packaging is the use of Mets\u00e4Board Pro FBB Bright, a high-quality paperboard produced by Mets\u00e4 Board. This material was chosen for its performance and value, supporting the project\u2019s goals for both product protection and responsible sourcing.<\/p>\n\n\n\n<p>Burgopak\u2019s Head of Wellness&nbsp;<strong>Alexander Parker<\/strong>: \u201cWe operate an international supply chain, giving us access to a wide range of materials, from conventional paperboards to specialist stocks. To ensure efficiency, we have a curated list of preferred materials in each region that meet our standards for performance, value and sustainability. In Europe, one of these key materials is Mets\u00e4Board Pro FBB Bright.\u201d<\/p>\n\n\n\n<p>Mets\u00e4 Board\u2019s SVP, Commercial Operations&nbsp;<strong>Erja Hyrsky<\/strong>: \u201cWe are pleased that Mets\u00e4Board Pro FBB Bright was selected for this project, supporting brands and designers in delivering packaging solutions that meet the highest standards for quality.\u201d<\/p>\n\n\n\n<p>Burgopak\u2019s Creative Director&nbsp;<strong>Dane Whitehurst<\/strong>: \u201cEvery detail, from the angled sachet presentation to the optimised dimensions for Royal Mail shipping, balances visual engagement with cost-effective practicality.\u201d<\/p>\n\n\n\n<p>COUSIN\u2019s Development Director&nbsp;<strong>Lee Godwin<\/strong>: \u201cWe\u2019ve worked with the Burgopak team in the past and knew they would be the perfect partner for this project. It was a seamless collaboration and the packaging wholly reflects the quality of the product inside\u201d.<\/p>\n\n\n\n<p>SALT! Supplements Co-Founder&nbsp;<strong>Alfonso Iovine<\/strong>: \u201cIt was essential that the packaging would be both appealing and functional for sportspeople. The feedback we\u2019re receiving is very positive and we\u2019re excited about supporting as many athletes as possible to reach peak performance\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SALT! Supplements, founded by athletes&nbsp;Alfonso Iovine&nbsp;and&nbsp;Kim Connor Streich, set out to create hydration products that meet the needs of sportspeople seeking effective and appealing solutions. For their latest electrolyte stick sachets, the brand sought packaging that would deliver a premium experience from the opening moment. To achieve this, print production agency COUSIN appointed packaging design<\/p>\n","protected":false},"author":1,"featured_media":20664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[333],"class_list":{"0":"post-20663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-metsa-board"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/20663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=20663"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/20663\/revisions"}],"predecessor-version":[{"id":20665,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/20663\/revisions\/20665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/20664"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=20663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=20663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=20663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}